Free Local Competitor Analysis

Because customers rarely call the first name they find; they shortlist two or three and pick the one that looks most trustworthy. If a rival in your area has 40 Google reviews and a tidy website and you have none, you lose jobs you were perfectly qualified to do. Knowing where you're behind is the first step to fixing it.

Reviews first, both star rating and how many. Then whether you're easy to find and contact: a Google Business Profile, a website, a platform listing. Price matters, but it's usually the last check, not the first. Most people have already decided you're worth calling before they ask what you charge.

Not necessarily. Platforms buy you visibility, but they cost money per lead and everyone on them looks the same. A strong Google Business Profile with real reviews often wins more work for free. The report shows where your local competitors are winning so you can decide where to spend, not just spend everywhere.

There's no magic number, but more than your nearest competitors and above a 4-star average is the practical target. Ten genuine recent reviews beats fifty old ones. The fastest win for most trades is simply asking every happy customer, and most never do.

It's a directional snapshot built from public signals: registered businesses, platform listings, review counts and web presence in your area. It's meant to show you where you're clearly ahead or behind and what to prioritise, not to be a forensic audit of every rival. Use it to decide what to fix first.

Once you know where you're behind, the harder part is keeping up while doing the actual work. Your Tradehand assistant answers every call and message instantly, quotes and books the jobs, and follows up for reviews, so you look as sharp online as the best firm in your area without the paperwork.