Free Local Competitor Analysis
See how you stack up against the registered trade businesses in your area (reviews, platforms, web presence) and exactly where to catch up.
Most tradespeople have no idea what the firm two postcodes over is doing to win the same jobs. Enter your postcode, trade and current online presence, and this report shows what local competitors have that you don't (Google reviews, platform listings, a working website) and a plain-English list of what to fix first to stop losing enquiries to them.
Your report
Fill in the details on the left and hit Get my report, and your personalised report appears here.
Win more of the jobs you quote.
Tradehand gives your trade business a whole office team without hiring anyone: it answers every enquiry, sends your quotes the same day and chases them until they land. There is no monthly fee. Tradehand takes 5% of an invoice, and only when the customer actually pays you, so a quiet month costs you nothing.
Get a free demoHow to use the Local Competitor Analysis
- 1Enter your postcode and pick your trade, which sets the local market we compare you against.
- 2Add your business name if you have one, so we can find your website, platform listings and Google reviews.
- 3Tell us roughly how many Google reviews you have and which trade platforms you're listed on; these are the signals customers judge you on before they ever call.
- 4Add your website URL if you have one, so we can check whether your online presence holds up next to local rivals.
- 5Get your report. It highlights where competitors are ahead of you and gives you a short, ordered list of what to fix first.
Typical UK benchmarks
| Consumers who read online reviews before choosing a local business | 97% of consumers read reviews for local businesses (BrightLocal Local Consumer Review Survey 2026) |
| Consumers who won't consider a business with too few or low-rated reviews | 47% of consumers won't use a business with fewer than 20 reviews, and 31% now only use businesses rated 4.5 stars or higher, up from 17% the year before (BrightLocal Local Consumer Review Survey 2026) |
Disclaimer
This tool gives an estimate for general guidance only, based on typical UK figures and the details you enter. It is not a formal quote, survey, or professional advice. Always confirm with a qualified tradesperson before relying on any figure, as regional prices, site conditions, and current standards vary.
You do the job, Tradehand handles everything around it.
Tradehand sends the quotes, chases the invoices, books the work and keeps your customers updated, for no monthly fee and 5% of an invoice only once the customer has paid. One office hire costs about £25,000 a year, whether the invoices land or not.
Source: Office manager salary, National Careers Service
Get a free demoFrequently asked questions
Why does competitor analysis matter for a small trade business?
Because customers rarely call the first name they find; they shortlist two or three and pick the one that looks most trustworthy. If a rival in your area has 40 Google reviews and a tidy website and you have none, you lose jobs you were perfectly qualified to do. Knowing where you're behind is the first step to fixing it.
What do customers actually compare when choosing a tradesperson?
Reviews first, both star rating and how many. Then whether you're easy to find and contact: a Google Business Profile, a website, a platform listing. Price matters, but it's usually the last check, not the first. Most people have already decided you're worth calling before they ask what you charge.
Do I need to be on Checkatrade or MyBuilder to compete?
Not necessarily. Platforms buy you visibility, but they cost money per lead and everyone on them looks the same. A strong Google Business Profile with real reviews often wins more work for free. The report shows where your local competitors are winning so you can decide where to spend, not just spend everywhere.
How many Google reviews should I have?
There's no magic number, but more than your nearest competitors and above a 4-star average is the practical target. Ten genuine recent reviews beats fifty old ones. The fastest win for most trades is simply asking every happy customer, and most never do.
How accurate is this analysis?
It's a directional snapshot built from public signals: registered businesses, platform listings, review counts and web presence in your area. It's meant to show you where you're clearly ahead or behind and what to prioritise, not to be a forensic audit of every rival. Use it to decide what to fix first.
How does Tradehand help me win more of these jobs?
Once you know where you're behind, the harder part is keeping up while doing the actual work. Tradehand gives you a whole office team without hiring anyone: it answers every enquiry instantly, quotes and books the jobs, and follows up for reviews, so you look as sharp online as the best firm in your area without the paperwork.
