Free Missed Call Revenue Calculator
Find out how much revenue you lose every year to unanswered calls, and what it would take to win it back.
Every call that goes to voicemail is a job that might go to the next trade on the list. Enter your weekly calls, how many go unanswered, and your average job value, and this calculator estimates the revenue slipping away each year, with a plain-English breakdown of what to do about it.
Your report
Fill in the details on the left and hit Get my report, and your personalised report appears here.
Win more of the jobs you quote.
Tradehand is the software your trade business runs on, with an assistant that answers every call and message, sends your quotes the same day and chases them until they land. The first £10,000 Tradehand collects for a business carries no Tradehand fee. After that, Tradehand earns 5% of collected invoice payments. No monthly fee, setup fee, card fee or contract.
Get startedHow to use the Missed Call Revenue Calculator
- 1Enter how many calls your business gets in a typical week; check your phone log if you're not sure.
- 2Add how many of those go unanswered or to voicemail. Be honest: calls while you're up a ladder, driving, or mid-job all count.
- 3Enter your average job value, the typical amount you invoice for a single job.
- 4Get your report. It estimates the annual revenue you're losing to missed calls, based on how many callers never call back.
- 5Use the figure to decide whether having every call answered would pay for itself, whether that's you, someone you hire, or an assistant like Tradehand's picking up while you're on the tools.
How the Missed Call Revenue Calculator works
The maths is simple once you accept the uncomfortable part: most people whose call isn't answered don't leave a voicemail and don't call back; they ring the next trade on their search.
- 4 missed calls a week × 52 weeks = 208 missed calls a year.
- Only 23% of consumers say they'd keep trying a business that doesn't answer promptly (Moneypenny/Censuswide survey of 5,001 UK consumers, Jan 2026), so treat most of the other ~77%, roughly 160 calls, as callers you never hear from again.
- Win one in three of the jobs you quote (33%) → ~53 lost jobs.
- 53 lost jobs × £600 average job = about £32,000 of revenue gone to voicemail.
The numbers swing hard on your win rate and job value; the calculator uses your figures, not these examples. Even halving the estimate, a few missed calls a week is usually thousands of pounds a year.
Typical UK benchmarks
| Callers who won't leave a voicemail | 69% of callers who reached voicemail declined to leave a message and hung up instead (Moneypenny Small Business Call Report, 2017) |
| Consumers who'd persist after no answer | Only 23% of consumers say they'd keep trying a business that doesn't respond promptly, versus the 77% of business owners who assume they would (Moneypenny/Censuswide survey of 5,001 UK consumers, Jan 2026) |
| Calls missed at peak working hours | Sole traders and micro-businesses miss 35-40% of calls during peak working hours, when the owner is on the tools (Moneypenny, 2023 study) |
Disclaimer
This tool gives an estimate for general guidance only, based on typical UK figures and the details you enter. It is not a formal quote, survey, or professional advice. Always confirm with a qualified tradesperson before relying on any figure, as regional prices, site conditions, and current standards vary.
You do the job, Tradehand handles everything around it.
Your assistant sends the quotes, chases the invoices, books the work and keeps your customers updated. The first £10,000 Tradehand collects for a business carries no Tradehand fee. After that, Tradehand earns 5% of collected invoice payments. No monthly fee, setup fee, card fee or contract. One office hire costs about £25,000 a year, whether the invoices land or not.
Source: Office manager salary, National Careers Service
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