Why does my electrician website not show up on Google
Blake FolgadoCo-founder, Tradehand
An electrician website stays off Google when the page does not tell Google what you do, where you work, or why anyone trusts you. Google says local results rest on relevance, distance and prominence, and that you cannot pay for a better local rank. Tradehand builds the missing service and town pages and marks your reviews so Google can read them.
What Google actually looks at
Relevance
Google matches the search to the business. An electrician who only has a home page that says "electrical services" gives Google nothing to match to "EICR in Peckham" or "consumer unit in Dulwich". Tradehand puts each service and each town on its own page.
Distance
Google uses how far you are from the searcher. If your site never names the towns you cover, Google cannot place you. A complete Google Business Profile and matching town pages on the site both help.
Prominence
Google treats reviews, links and how well-known the business is as prominence. More reviews and complete information help. Tradehand pulls the reviews you already have onto the site and marks them so Google can read them.
See how your trade business stacks up against local competitors
Blake FolgadoCo-founder, Tradehand
Frequently asked questions
Why does my electrician website not show up on Google?
Google local results use relevance, distance and prominence. A one-page electrician site with no service pages, no town pages and no reviews Google can read has little to match. Tradehand builds those pages and marks the reviews so Google can read them.
Source: Google Business Profile Help: Tips to improve your local ranking on Google
Is a Google Business Profile enough on its own?
The profile is how you appear in the map pack. Google still uses your website for organic results and as a signal of prominence. Both need to name the same services and towns.
Source: Google Business Profile Help: Tips to improve your local ranking on Google
Can Tradehand get my electrician site on Google?
Tradehand builds the service and area pages, puts reviews where Google can read them, and keeps the site working on a phone. Ranking still depends on relevance, distance and prominence. Nobody can buy a better local rank from Google.
Source: Google Business Profile Help: Tips to improve your local ranking on Google
