Start with a job you can evidence
A useful trade case study explains the customer's problem, the agreed work, your decisions and the actual result. Begin with job records and permitted photos, then write the page. A case study answers “Have you handled something like my job?” A service page answers “What can you offer me now?” Link them, but keep their claims distinct.
Google's website guidance recommends useful text, relevant supporting images, internal links and structured data consistent with the visible page. It does not require a special AI format. The brief below is our practical writing method, not a guaranteed ranking or citation technique.
Use the website guide for the wider site. Use this page when you have one suitable job and need to decide what can honestly be published about it.
Copy the real-job brief
| Field | Fill from the actual record |
|---|---|
| Job and evidence | Internal reference ___; completion date ___; writer/reviewer ___ |
| Customer question | What the customer needed to solve ___; their wording approved for publication ___ |
| Broad location | Town/area permitted ___; identifying details to remove ___ |
| Starting condition | Observed condition ___; evidence ___; unresolved facts ___ |
| Agreed scope | Included work ___; exclusions ___; accepted revision ___ |
| Decision | Options considered ___; why the chosen method suited this job ___ |
| Work and result | What actually happened ___; completion evidence ___; remaining work ___ |
| Photos | Actual job images ___; permission ___; private details redacted ___; descriptive captions ___ |
| Time and money | Recorded dates ___; any permitted price and its exact scope/tax basis ___ |
| Customer quotation | Exact permitted wording ___; permission record ___; otherwise omit |
| Next customer | Who this example is relevant to ___; information needed to assess similar work ___ |
If a result cannot be evidenced, leave it out or describe the observed condition precisely. “We completed the agreed preparation and repainting” is a different statement from “This treatment permanently solved the damp.” The latter needs evidence you may not have.
Fictional worked example: repainting a hallway
Fictional writing example, not a Tradehand customer job, price or testimonial. A decorator's example brief concerns a hallway with scuffed paint and small surface defects. The agreed work is preparation and repainting of the walls in a selected finish. Doors, structural repairs and investigation of moisture problems are outside that example's scope.
A useful draft would read: “The customer wanted the hallway walls refreshed while keeping access through the house. The agreed work covered protection, preparation of the recorded surface defects and repainting the walls. The finish was selected before work began. The final photos show the completed wall finish; the doors were outside the agreed work.”
For a real version, replace every statement with the actual job evidence. Add the real preparation choices and constraints, not made-up technical detail. A before/after pair should depict the same area, with truthful captions and no unrelated stock “before” image. This example provides no completion duration, market price or customer endorsement.
Use the case study to support a separate service offer
A service page can use one relevant case study as proof of experience while explaining today's offer. Copy this outline:
- Who and what: the specific service, genuine coverage and type of job you assess.
- Before quoting: photos, measurements, access or site visit needed to understand the work.
- Scope: what customers can ask for and what needs a separate assessment.
- Evidence: a short summary and link to the real case study, with its completion date.
- Contact: the next action and the information that helps you respond.
For the fictional hallway example, the next action might be “Send the room details and your preferred finish so we can explain the assessment needed.” The case study's particular scope does not become a universal fixed offer.
Publish the important explanation as readable text, not just text inside a photo. Link from the relevant service page so a customer can find the evidence. One strong example can support the appropriate page; repeating it with different town names adds no new job evidence.
Run this publication check
- The described work matches the completed job record.
- The customer has agreed to the material you intend to publish.
- Photos do not disclose an exact address, keys, codes, documents or people without appropriate permission.
- Customer quotations remain verbatim and are not turned into invented star ratings.
- Qualifications, warranties and current availability are supported facts.
- Any price has permission, a date and the actual included scope; it is not presented as the price of every similar job.
- Illustrations and fictional examples are labelled as such.
- The linked service page and contact details are current.
Keep the job's private paperwork in the job record, not on the public page. The job record pack explains the underlying scope and completion documents. Tradehand's job records help organise the work that the public story describes.
