R Williams
4.2(596)LiverpoolGet directions
R Williams
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R Williams is a Liverpool-based electrician offering servicing, parts and MOTs, alongside bodyshop support, new vehicles, a used range and instant online vehicle valuations.
Customers often praise R Williams for a welcoming, professional car-buying experience, with knowledgeable and patient sales teams, clear communication and a relaxed approach. New and used cars are frequently highlighted for their presentation, while thoughtful handovers and helpful tutorials add to the experience.
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Services
Servicing, Parts & MOT’s
Bodyshop
New Vehicles
Used Range
Instant Online Vehicle Valuation
Reviews
4.2
R Williams offers a welcoming, professional car-buying experience, with BMW and MINI customers often praising the knowledgeable, patient sales team, clear communication and relaxed, no-pressure approach. New and used cars are commonly described as beautifully presented, with thoughtful handovers and helpful tutorials, while servicing, bodywork and parts teams are often friendly and efficient. Some reviews do raise recurring concerns about delayed replies, unanswered calls and inconsistent aftercare, particularly within servicing.
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The garage was fantastic I got in touch not really sure what I wanted and wanted to discuss options so sent an email. Kurt, the sales guy had sent me a personalised video message introducing himself and giving advices and asking me for a time to talk through options. Eventually, when I had looked at a few options he tried extremely hard, along with his management team to get the figures to work with my budget which we eventually did. The hand over was excellent and some very nice touches on the delivery of the new car. I have had much better service in this process and first week of my new car than I have had with other local dealerships.
Great experience with my car being put in. Staff were amazing, kind and knowledgeable. I would definitely recommend.
Excellent experience from start to finish. Reception staff were friendly and welcoming. Ryan was brilliant-genuine, patient and knowledgeable. He made me feel completely comfortable buying a car on my own and took the time to find the perfect car I would definitely recommend BMW. Ive always personally preferred BMW cars, but the excellent experience I had buying my new car has reinforced that even more. I have already recommended Ryan personally to a friend who is currently looking for a new car and considering a BMW. I felt completely confident recommending him based on the service I received. I would happily recommend BMW ,Ryan and the centre to friends and family.
Excellent, clear and consistent communication.Excellent customer service, comprehensive updates and delivered on time.
The entire team -Corey in particular- were incredibly professional, welcoming and friendly throughout the process. The centre itself was pristine, and the complementary drink was a lovely touch. The entire experience felt very personal, with no hard sales, and the car was presented beautifully.
Called them over a week ago for a service was told they would call me back. And no return call. Will go elsewhere as clearly not customer focused.
Bought my BMW from Williams Liverpool. Very quick 6 week turnaround from order to purchase and handover. The service and professionalism by all the staff from the ladies at reception and their BMW representative Kurt Yates was second to none. Kurt was extremely knowledgeable, friendly and made everything run smoothly. The staff could not do enough to help and make the experience such an enjoyable and memorable one from the way they spoke to you to the presentation of my new car at the handover. I can highly recommend dealing with Kurt and Jake at this dealership. Thank you to all at Williams Liverpool
Dealt with Kurt Yates. Outstanding service. Patient, Communicative and Competitive throughout the whole process.
Went to look for a New 3 series at Williams Liverpool when I was welcomed by Cheryl in new sales she pointed me in the right direction and said if you need anything else please let me know, I had taken up her offer and asked a lot of things about the car, she was very knowledgeable and helpful, and polite, also had a smile on her face, also asked did I want a drink or anything, she made me feel so welcome and never once was pushy, most appreciated. Cheryl is a credit to the company . Just been in to sign up for my new 3 series upgraded made to messure car with Cheryl at Williams Liverpool, I said I'll be back because of the outstanding service I received, Cheryl kept me updated with all the necessary things that I needed, ive never been in a showroom like this with this service and with no pressure to buy. I'm looking forward to playing with my new car thanks to Cheryl and the crew, most appreciated, photos will follow when I receive my new car. Picked up today, big thanks to Cheryl At BMW Liverpool again to pick up my new car, Cheryl was magnificent with the way she explained everything and went that extra mile to make this a memorable day, from choosing the colour to the spec of the car the service was amazing, Cheryl is the one to go to for your BMW because of the service and the knowledge. The valet was amazing the lines in the mats were fantastic a big thank you too Paul jnr for an amazing service and a well deserved job on the cleaning most appreciated. Highly recommended
Top class car dealership.Faultless process from start to finish.I felt that all the Williams BMW team members I dealt with during this transaction were knowledgable and professional,which unfortunately is a rarity these days. Keep doing what you’re doing lads and you wont go far wrong!
Recently bought my first BMW with Williams Liverpool and had a great experience. Dealt with Alan from the start and he wad great, kept me updated and made sure everything went smoothly. Highly recommend both Williams Liverpool and Alan, will be back for my next car in the future.
I have had a few serious issues lately with my car and have struggled to get things sorted . On 3 separate occasions now Rachel, who works in servicing , has been an absolute godsend. Every time I have an issue she always manages to sort things out on a timely and professional manner. She is an absolute asset to BMW. I wouldn’t want to deal with anyone else there now if I have the choice. .
Recently purchased a brand new M3 touring and couldn't believe the deal they gave me on it! dealt with Kurt Yates & Jake Wright and couldn't recommend these guys anymore!
I had a very positive experience at Williams Liverpool BMW. James Hushon was the person we dealt with, and he was friendly, welcoming, and professional from the moment we arrived. He explained everything clearly, answered all of our questions, and made the whole process straightforward with no pressure. The showroom was clean and well presented, and the customer service was excellent throughout. James was knowledgeable, patient, and made us feel valued as customers. I would happily recommend Williams Liverpool BMW, especially James Hushon, to anyone looking for a great car-buying experience. Thank you for making the whole experience so easy and enjoyable.
Pleasure to deal with as ever!! Starts with a lovely greeting from receptionist Kate who recognised me straight away from previous purchases ive made and was lovely. Kate handed me over to Will on the business department and we were done within an hour and collected my New I7 the following day. Smooth and easy transaction. Thanks again guys
The service from Mike and Luke at the dealership was first class. They answered all questions and queeries efficiently and keep me upto date throughout the process.
Kurt delivered excellent service ,helped ar every stage of the process. Was very helpful in assisting me to define exactly what I wanted.
Helpful,knowledgeable sales staff. Good choice of vehicles. Altogether a very satisfying experience. Thanks to Elliot and the rest of the team!
Recently had the pleasure of purchasing a BMW i5 from Steve McCormick at Williams Liverpool. We initially went in on a spur-of-the-moment visit after a disappointing experience test-driving a Range Rover Velar elsewhere. We had seen the i5 and asked for the keys so we could have a look inside. Steve promptly got them for us, let my wife sit in the car and have a proper look around, and there was no sense of pressure at all. When we asked about booking a test drive, Steve said he could take us out there and then, which was a great touch. The quote was good, the service was excellent, and the whole experience was far more pleasant than we have had with other dealerships in the past. The handover bay was also a lovely touch. My wife said that even though the car was a year old, it still felt as special as picking up a brand-new car. Thank you, Steve. I’m sure we’ll be back next year when I start looking at replacing my own car!
Really helpful and pleasant staff at BMW Liverpool. Patricia and Dan were extremely professional and made me feel special
Dear BMW Liverpool Team, I wanted to take the time to share some positive feedback regarding the exceptional service I have received from your team, particularly Kurt Yates. Having owned Audi vehicles for many years, this is my first experience with BMW, and I can honestly say that the level of service I have received from BMW Liverpool has exceeded all of my expectations. The professionalism, attention to detail, communication, and genuine care shown throughout my experience have been outstanding. Kurt has been fantastic from the very beginning. He has been knowledgeable, approachable, and incredibly helpful, always taking the time to answer any questions and ensuring everything was handled smoothly. His customer service has been first-class, and he has made me feel genuinely valued as a customer. I would also like to recognise Kathryn, the Retail Service Manager, whose support and professionalism have been equally impressive. Her commitment to providing an excellent customer experience has been evident throughout, and it is clear that she takes great pride in both her team and the service they deliver. As someone who has only ever owned Audis, I did not expect to be saying this, but the service I have received from BMW Liverpool has been noticeably better than anything I have experienced previously. The entire experience has been seamless, welcoming, and genuinely enjoyable, which has made a significant impression on me. Please pass on my sincere thanks to Kurt and Kathryn. They are a real credit to BMW Liverpool and have played a major part in making my first BMW experience such a positive one. Experiences like this build customer loyalty, and I have been thoroughly impressed by the standard of service provided.
Unbelievable experience at Williams Liverpool BMW special thanks to Steve & Kate for making my surprise extra special with my red bow, flowers and umbrella ❤️ show room was spotless all the staff were so friendly and helpful, my new car is a dream I love it am still in shock at what you guys done for me thank you!
Wanna say thanks to Steve and Kate from Williams Liverpool they both went above and beyond…. Made my experience buying a car so easy. :)
I can't speak highly enough of Williams BMW Liverpool. Buying my BMW i4 from Cheryl Tolson in New Car Sales was a fantastic experience, but what has impressed me even more is the exceptional customer service I've continued to receive over the past 18 months. Cheryl has always gone above and beyond for me. On two occasions when my car has been in for Air Conditioning repairs, the service department wasn't able to provide a courtesy car. Both times, Cheryl stepped in without hesitation and arranged a loan car for me, most recently yesterday and today. That level of care and commitment after the sale is becoming increasingly rare, and it's something I truly appreciate. I'd also like to mention Kate on reception, who is an absolute credit to Williams BMW. She always greets me with a warm smile, makes me feel genuinely valued, and treats me like royalty every time I walk through the door. It's those personal touches that make such a difference. Thanks to Cheryl, Kate, and the whole team, visiting the showroom is always a pleasure. If you're looking for outstanding customer service before, during, and long after you've bought your car, I wouldn't hesitate to recommend Williams BMW Liverpool. Five stars, without question!
Was made to feel extremely welcome by the girls on reception , Kate was very helpful , I was also dealt with by Mike who’s a lovely fella and very professional with all he does, I have been a customer for many years and would have no hesitation in recommending this showroom and the staff to anyone who is looking for a car
Kate on reception was very helpful and a lovely person! Mike listened to everything I was after in my new car and helped me find my new car!! Thank you
Just purchased my first BMW and I love it, Such an amazing and beautiful car, Just wanted to give a massive shout out to Luke for sorting me out an amazing deal and also dealing with all my questions also massive respect to Ahmed he is super busy but he dealt with me today and went though everything and also shown me cool features though the car which was awesome to see, Awesome service for sure will use this garage going forward!
After bodywork damage got a brilliant service from Williams. Car finished ahead of schedule
Williams BMW were very efficient and friendly from the young lady who met me at the door to help check my car in to the calls keeping me up to date with the progress of my car and a swift and easy collection at the end. I find Williams BMW to be very customer friendly and efficient.
Kurt was really helpful this weekend. He showed us all of the available options, took us through the finance details and gave us a test drive. Would highly recommend Kurt & Manager Jake.
The family are longstanding customers of Williams Liverpool BMW and with very good reason. The Company and staff are to be commended for total Customer Service and Experience. Our most recent purchase was a new BMW and the Sales Executive Dan looked after us exceptionally well from start to finish. We met a number of staff who again represented the company very well. I can recommend Williams Liverpool with confidence.
From start to finish the process went smoothly. Kurt Yates sold me my vehicle and he was excellent. Nothing was too much trouble for him, constantly keeping in touch with me throughout the process.Excellent staff , no issues , great customer service. Having been an Audi customer for a long time the service at BMW was far superior.
The sales executive Mr Hushon is a wonderful person and his service was definitely professional. BMW is always my favorite vehicle and I am willing to recommend this to my friends, and the dealership Williams BMW is the perfect choice for the buyers.
Thank you for an excellent service from the body shop at Williams BMW Liverpool . Rui and all the staff were a delight to deal with . My car was off the road for the minimum amount of time but Rui arranged a top class courtesy car anyway so it was hardly any inconvenience. The repair to the vehicle is excellent and invisible . Many thanks
Excellent service from start to finish. The salesman (Kurt) was friendly, knowledgeable, and never pushy. He took the time to understand what I was looking for, answered all my questions clearly, and made the whole process straightforward and stress-free. I felt confident throughout and would happily recommend him to anyone looking for a new car.
One of the best experiences I have ever received. Every time we visit this showroom, we are met with the most familiarity from all of the staff. They are so welcoming and go above and beyond to make your visit the best it could be. From reception, to sales person, to managers they all treat you with manners, respect and familiarity making you feel at home. This is our 2nd car from here and they always try to get the best deal suitable to us. My sister recommended we come here as she has dealt with Mike and Jake and we had the same experience she did with them both, and this time we were met by Corey who was ever so professional and very experienced in every aspect of purchasing a new/used car. I would highly recommend Williams BMW for a new/used car.
Without doubt one of the worst experiences I’ve ever had with a main dealership. After waiting around for over an hour and 20 minutes just to get a price on a car that was supposedly part of a special offer, I was left extremely disappointed. The process was filled with pointless questions about how I intended to use the car, whether it was for work, and other irrelevant details, none of which seemed to help move things forward. To make matters worse, the manager claimed to have a “special tool” to check whether the car had been clocked, which did little to inspire confidence. After all that time, I didn’t even receive the promised callback from the salesperson with the vehicle pricing.🤷♂️🤷♂️🤷♂️🤷♂️🤷♂️🤷♂️ Poor communication, wasted time, and a lack of professionalism throughout. I certainly won’t be returning and would advise others to think twice before dealing with this company.
If you are on the market for a new car, I cannot recommend Cheryl Tolson enough! Purchased my past two cars with Cheryl and she made the process seamless from start to finish. No hard sell, very consultive and takes the time to really understand what’s important to you. Regular updates, communication from Cheryl has been brilliant even down to the after care. Look forward to receiving your support again in couple of years, you’re an asset to BMW Liverpool!
I recently visited Williams BMW Liverpool and wanted to say how impressed I was with the service I received. Patricia was an absolute pleasure to deal with from start to finish. She was friendly, helpful and genuinely cared about making sure everything was taken care of. It's rare these days to come across someone who provides such a personal level of customer service, and she really made the whole experience enjoyable. Driving a BMW is always a great experience, but the aftercare and support from Williams BMW Liverpool is what really stands out. The team make you feel valued as a customer and nothing seems too much trouble. A big thank you to Patricia and the team for looking after me so well. It's service like this that keeps people coming back.
I would just like to say the service from Williams BMW liverpool has always been amazing, great staff always very friendly and very professional in what they do, special mention to Patricia and Rachel who looked after me while I waited. What's most impressive was Patricia who always remembered me every time I came in for a service on my car.
The sales personal Cheryl and lan went through the sales process perfectly explained everything, kept me informed and took me through the change over process expertly. Have been a BMW owner for many years and always been satisfied with all the cars that I have owned.
Fed up with the persistent phone calls telling me to book a service. Reached the stage where I am blocking all of William’s phone numbers. The mileage thatI am doing tells me that it is at least four weeks until the requisite mileage is reached. These calls have been going on for quite a while now. I won’t be going to Williams again!!
Excellent response times, with all questions and query's answered. Strong contact with loads of additional information but not trying to push any products.
From start to finish Cheryl made the experience of buying my new car effortless. She provided a very professional service.
I was completely satisfied with the overall service I received, the sales person, Alan Stockford explained everything I needed to know about the vehicle and documentation, very friendly and professional.
Pleasant & pleasurable experience made to feel welcome from the manager to salesman . All interactions from start to finish were completed smoothly & within a timely manner , both manager & salesman were very helpful in all stages towards completion of the sale . Would certainly recommend BMW Williams Liverpool if you are thinking of a change of vehicle. Very Happy & satisfied customer 👍
I had an excellent experience with Steph at the BMW body shop. From the moment my car went in for repair, she was incredibly cheerful and welcoming, which instantly put me at ease. Her communication was outstanding—she kept me updated every step of the way, from the initial intake to the moment my car was handed back to me. It made the whole process so much smoother and stress-free. I couldn’t be happier with the service she provided. Steph truly went above and beyond!
James was very professional friendly and very friendly went above and beyond to find me the exact car I wanted I am so very very pleased thank you James. Absolutely superb service plenty of advice and the tutorial for the car relieved my anxiety excellent sales man a credit to your company
Amazing customer service and quick response. Mike was a great and friendly salesperson and was happy to help me on multiple occasions.
Outstanding customer experience from Mike Jones and the team at BMW Williams; from start to finish for a BMW used iX it was exemplary. Car was pristine on collection, and I really valued the tutorial and pairing of my phone. The little touches of my new co-pilot William the teddy bear, complimentary umbrellas in the boot, was really nice. Coffee and cake were perfect. A beautiful show room with very polite and professional staff made the whole experience of buying a quality used car, a smooth and professional experience. Thanks guys
Hello I recently bought a 2026 bmw 135i from bmw Williams and couldn’t be any happier with the service I got and the help to get my new car from Jake wright at Williams bmw
Mike Jones answered all my questions, made me feel part of the BMW family, did not pressure me in way and made sure i was happy before signing up. QUALITY OF SERVICE, MIKE COULD NOT DO ENOUGH FOR ME.
I had a brilliant experience at MINI Liverpool for my car’s MOT and service. The whole process was so easy and stress-free, and I was able to work from there while I waited, which was really convenient. They had tea, coffee and breakfast available, which was such a lovely touch and made the waiting time really comfortable. Patricia looked after me and was so friendly, helpful and professional from start to finish. Thank you Patricia and the MINI Liverpool team — amazing service!
Jake was very helpful and knowledgable re the vehicle options. I would return to Jake in the future as he explained matters very well and addressed all the issues we raised without any fuss.
Useless,,, booked an appointment for today and gets there and thy have no idea at all ,,, absolutely useless,, if i could give 0 stars i would
Had a lovely experience today with Alan and Claire! They were both super friendly and really helpful while we were choosing our car, no pressure at all, just honest advice. Made the whole process easy and enjoyable. Thanks again ☺️
So I bought a bmw 1 series 128ti just coming up to 3 years old it developed a rattle when accelerating. I took it in to Williams Liverpool and they diagnosed a problem with bolts in the output shaft (just over 11,000 miles full service history) they sorted under warranty 👍. A week or so later I noticed the car was still rattling but not as loud so I took it back in and they told me they couldn’t find any issues but didn’t charge anything (at this point the warranty had expired 👍. A month or so later car rattling noise getting louder so I took it back and was told “ the rattling noise was characteristic of this vehicle so it’s supposed to rattle “🧐 you’ve go to admire that German build quality. Not believing this until I get a second opinion I’ve decided I’m going to take my vehicle to an independent specialist. So I’ve asked 4 different members of Williams if they could email the technicians report for each of the 3 visits so I could relay this information to the independent garage so they would know what has been checked and ruled out. I’m still waiting and have now pretty much given up on them and quite possibly the brand. My mate who is a you tuber has asked me if he could do a vid on this as he has seen how frustrating I’m finding the whole ordeal. I may just do that.
Our salesman Corey Gustafson was very helpful and made the whole process easy. He was very professional and kept us informed at all times. Great service.
The worst customer service. My car was booked in for a recall and diagnostic inspection for 31/03/26. They did not complete it till 15/04/26 which in itself is completely unacceptable. I have asked for more information regarding the issues found from the inspection and now they are completely unresponsive. I have now not had my car for more than 3 weeks. If you value your time, take your car to another garage.
Excellent dealership with Stunning prepared pre owned cars. Honest staff that pride themselves on A1 customer service.
I recently purchased a used BMW from here and was very happy with the overall service. A huge thanks to Ryan Annesley, Dan Ashbourne and the rest of the team for sorting out a couple of initial issues so efficiently. You never really know what a company’s customer service is truly like until there’s a problem, but they handled everything for me with minimal hassle and kept me in the loop throughout. Based on my experience, I’d happily buy from them again and highly recommend them to others!
Car was booked in for mot Rachel sorted as usual no problems car washed too amazing service gladly recommend
A really excellent buying service. Jake had been very professional and helpful in everything that he's done for us so far. Looking forward to collecting the car!
Sales process so far has been clear and professional, and the figures in the agreement appear consistent. Communication has also been very good throughout, and Steve in particular has been excellent to deal with. He has been helpful, responsive, and has made the process much easier. I am completely satisfied with their whole process. Highly recommended
Ryan, who dealt with the purchase, was courteous, professional and very knowledgeable and ensured the process went as smooothly as possible. The flowers were a pleasant and unexpected surprise on collection of my car. So far, I have been very satisfied with all aspects relating to the purchase of my new car. The dealership has a welcoming atmosphere and all the staff with whom I have dealt - Ryan Annesley in particular, have been very professional and helpful in their approach. I would have no hesitation in recommending BMW (Liverpool).
Service is dreadful. AI Is by their own admission appalling and no actual person ever answers the phone. No calls back are ever received and the car came back from it's service with 2 things wrong with it, one of which was the oil cap left off.
Brilliant experience buying my car at Williams BMW Liverpool. He was very helpful, professional and patient with me during the whole process. Kept me informed about everything. I was treated like royalty. Corey was my salesman. Good experience. Helpful staff. I also got lovely tea and biscuits Nice environment. My granddaughter got fruit and muffins. They were lovely with her.
It took a lot for me to call into the centre due to a previous bad experience with another BMW dealership. Immediately i was introduced to Cheryl and she put me at ease and answered everything and more that i needed to know. My new car is just perfect. I would highly recommend Cheryl at BMW because of her professionalism, knowledge, and commitment to excellent customer service. She took the time to understand my individual needs and ensured that i felt valued and supported throughout the entire process. Cheryl is approachable, friendly, and always willing to go the extra mile to provide clear information and helpful guidance, making what can sometimes be a complex experience feel smooth and stress-free. Her attention to detail and genuine care for customer satisfaction truly set her apart, and she represents the brand in a very positive and trustworthy way. I would confidently recommend Cheryl to anyone looking for a reliable and enjoyable experience.
Avoid Williams BMW Liverpool if you care about your car. Took my BMW 4 Series in for accident repair (bumper + bonnet). Got it back with the bonnet completely misaligned — one side higher than the other. When I raised it, they said “it’s normal” and refused to take responsibility. After pushing, I returned the car and left it for TWO days. On the morning of collection, they suddenly tell me it won’t be ready until 4:30pm. Completely disorganised and no respect for customers’ time. To make it worse, the car wasn’t even cleaned when returned. When I mentioned it, they said “we only worked on the body.” That says everything about their attitude. Poor workmanship, poor communication, zero customer care — all while charging premium BMW prices. This experience has put me off BMW entirely. I’ll be taking my business elsewhere
Can’t thank Mike at Williams Liverpool enough, deciding on my next car wasn’t easy but I was sure I wanted the SUV style. Mike was open and honest from the start which I really appreciated and put me at ease when deciding on my final purchase. I felt he went above and beyond with back and forth communication throughout and made sure I had the car asap once I approved. I’d like to thank Ahmed as well for his assistance in the buying process. Great service overall!, a friendly welcoming atmosphere from everyone.
Helpful, friendly, very attentive service. Very impressed.Great service from Corey and Luke. And lovely car.
Alan Stockford my contact at Williams BMW Liverpool made the entire process of buying my car a trouble and stress free experience. Great communications at all levels. A professional operation.
I gave Williams BMW five stars because I really had a fantastic experience buying my car. This was down to 2 main people, Ryan and Ahmed. I was made to feel very welcome, and had an amazing afternoon. I got the perfect BMW thanks to these two guys.I would recomemd Williams BMW whole heartedly to anyone looking to but a new or used car. I can't praise them enough. Ryan is a great help, and not once I ever feel pressured or pushed into something. In fact, without their experience and knowledge I might have gone away with a car that wasn't for me. Most car dealerships i've been to in the past, just want to sell you a car, any car no matter what, Williams BMW is not like that. Thanks to the help of Ryan and Ahmed, I got the ideal car for myself, which I do absolutely love. I also traded in my old car, and that was such a seamless transaction, which took all the hassle out of me selling it private. When I collected my car, it looked sparkling and brand new, all ready for me, it was a very happy & memorable day in my life. 10/10
I recently purchased a BMW 1 Series from Jake Wright, and I couldn’t be happier with the experience. Jake truly went above and beyond from start to finish. He was extremely friendly, easy to get on with, and made the whole process feel relaxed and stress-free. His kind and genuine approach really stood out and made a big difference. What I appreciated most was that he never came across as pushy at any point. He gave me the space and time I needed to make the right decision, and was incredibly patient while I sorted the sale of my previous car. Overall, it was a fantastic buying experience, and I wouldn’t hesitate to return to Jake in the future. I’ll definitely be recommending him to others looking for a car.
My wife and I were very impressed with Steven Lewis and others at Williams Liverpool BMW showroom yesterday, and would highly recommend anyone considering buying a new or used car to pay them a visit.
Can’t recommend enough. Having bought from both Mike Jones in used cars and from Will Emerson yesterday in corporate I can honestly say you will not get a better experience anywhere. These lads know exactly what they are up to and deliver everything they say and more. Nothing but honest genuine advice which goes a long way too. Honestly if you’re thinking of a BMW go and see these lads for top level customer service. Thank you so much lads for all your help. Appreciated.
Fantastic service from all in the service team for looking after me . A special thank you to Rachael , Naseema , Morgan , very welcoming, friendly and professional, I was kept up to date and will be back to use William’s BMW Liverpool in the future.
What an experience! From start to finish it felt like a luxury. The customer service from Alex Wallace in used car sales was exceptional, I couldn’t recommend him enough. He guided me through everything and went above and beyond to make sure I was completely happy. He took the time to sit in the car with me and talk me through all the controls in the car and showed me all the features it comes with. I felt completely at ease throughout the whole process, and everything ran so smoothly. The handover couldn’t have been easier or more stress-free. Highly recommend – I’m absolutely delighted!
Nice clean and tidy place good hospitality for the customers, really friendly staff, Patrica was friendly and welcoming on my arrival her hospitality was very satisfying
Great dealership, I drove from a different region specifically to buy a car from Williams because my local dealer does not seem interested.
Lovely welcome, nice setting, coffee and cake a nice touch, time given for everything ie fully discussed, plenty of time given for a test drive. Plus excellent pricing and excellent add ones IE warranties so good value for money.
What an amazing service! Jake Wright went above and beyond to make my experience simply amazing. Great communication, had answers to all my questions and made the day of collection rememberable. He picked me up from the train station and had the car ready with some nice little gifts. I highly recommend!
We have recently bought a used BMW 1 series from Williams Liverpool. We dealt with Jake W in used car sales and he was fantastic from start to finish. He stayed late on a Sunday so we could go on a test drive. If anyone is looking to buy a car here, you need to ask for Jake, he was fantastic in every way. Williams BMW are very lucky to have someone like him. Thank you Jake.
Dealt with Adrian in parts today, was a fantastic experience so helpful and pleasant would highly recommend using Williams Liverpool
After finding the used car I wanted & advising your sales representative, the paperwork and delivery was quick and I was kept in the loop through the various stages. 10 out of 10. Excellent service and customer relations.
We went to see if a certain model would suit my wife in terms or getting in and out of the car. Walked away, with the offer of a different model that we are made up with. From the friendly greeting from Kate on reception to the 'laid back' James, who sold us the car, it was a great customer experience. A few little problems with the car were resolved within a few days with no questions asked. I think the after sales is more important than the sales element and from my previous experience with Williams, it is excellent.
Made enquiry through autotrader late monday eve. 8.30am tuesday call off James to discuss the car. He filmed a video of it. Discussed all options in detail. Placed deposit. Test drove and discussed deal the thurs. From then on communication everyday until handover. Big thanks to James for his professionalism and efficiency.
Avoid these, awful customer service, inflated repair prices, even when the car was recalled they still wanted £10k for a steering rack / suspension issue the car was 4 months old. Never again will I use Williams BMW.
The service that I was given at your dealership was outstanding and some of the best I have experienced around the world. Every single person that I had contact with was helpful, friendly and knowledgeable. It was a pleasure being on site. I have already shared my positive experience with friends and colleagues.
Ease of booking in with Rachel and advice on updating my BMW app. Great hospitality while waiting. Excellent valeting of the car after the service. Detailed safety inspection which gives the customer peace of mind. BMW provides an efficient and attentive service throughout
From test drive to final purchase, Steve McCormick provided excellent service and communication.
The service at BMW Liverpool has been amazing I couldn't be happier with my experience. The customer service has been 10/10 from start to finish and they made picking up my car extra special. I have to say a massive thank you to Jake Wright who was my cars salesman and would highly recommended him if you are thinking of purchasing a BMW from Liverpool. He’s extremely knowledgeable and no questions left unanswered. 5* service would absolutely purchase from again
A rather poor experience from start to finish: I turned up for the (on line) scheduled brake fluid service (btw, I received 4 SMSs, 3 e-mails, and one telephone call, only to confirm my booking and to confirm that my car is being delt with.... what a nonsense and unnecessary waste of everybody's time!). At the check in desl the kind staff member entered (on the screen) additional minor issue into the work sheet which I experienced that morning: nonresposive remote key fob (?due to low battery) with the request to investigate this. So I left. The car will be washed (as they promised) and collection was agreed between 4-5 pm with a promised call to my mobile when its ready. As I had no call about the car collection until 5.20 pm I took a taxi to get there by 6 pm. When I was hal a mile from Williams I got a call that my car is ready for collection. When I arrived I was asked to pay for the service and several additional service packages have been offered I was not interested and asked what fault they found with a key fob? From the face expression of the person I was talking to I Immediately realised that he had got no clue what so ever what I was talking about arguing that a key fo. Was not the part of the planned service....I explained him how this came about and asked him to show me the printout of the worksheet, which clearly showed the sentence in capitals, entered by the staff when I checked-in. He apologised for taking any action on this, which also confirmed to me that the BMW professionals did NOT even read the worksheet, let alone, acting on then priblems they supposed to sort out!!! It was a really shocking revlation for me!! He immediately offered me a replacement of batteries in both key fobs (?as a compensation for the mistake) but that was not my point. I just desperately wanted to leave as quickly as possible after all my shocking experience. So I asked in which bay number they left my car (as they asked me when I arrived in the morning)? The answer was: I don't know! Another surprise, especially after receiving his 'clever' advice, suggesting me of pressing the key fob (both with new batteries!) and I'll find my car when its lights came on...?! What a cheeky and undermining attitude?! I objected to this and tried to feed back about my rather unpleasant experience in Williams BMW today, but there was no change in the attitude and tone, as I expected. So I left the building and chased my car by relpeatedly pressing the key fob (as advised by the 'expert'). And when I approached my car I realised that the car was not washed (as agreed during my on-line booking 2 weeks earlier)....so I returned to the building in order to add another reason of my deep dissatisfaction with the service and experience I had, yet again, similar to last year's experience and a year before.... I got another apology (ha-ha-ha) abd a suggestion that I can pop in tomorrow, leave my car and Williams will make all effort to wash it.... I could not believe what I experienced within 20 minutes or so in BMW Willians, and left deeply disappointed. I gave 2 stars in my review only because Williams returned my car undamaged and on the same day and because I hope that the brake fluid replacement was done correctly and my driving will be safe when I suddenly have to brake. In summary: disappointingly substandard service and appalling communication with the customer with no obvious intention of putting these things right. Not good enough BMW-Williams, Liverpool! (PS:I spotted the sentence on the uniform of the Williams staff, saying: "The difference is- Williams" Yes, I agree with this sentence - obviously not in the way they intended to suggest....!?)
Bought our very first, new car today - with Cheryl. She was amazing. Best experience we’ve had in the car market. The whole experience made special for us, Cheryl went above and beyond! Top branch, smart showroom.
Excellent service with a very knowledgeable, polite and approachable Alan Stockford.I picked my car and Alan did everything else making it a stress free day.i would like to thank and recommend Alan as he is a asset to BMW liverpool GARY RADCLIFFE 29/12/2025
Excellent experience overall at BMW Williams Liverpool. Alan Herr has been extremely helpful throughout the entire process of purchasing my new BMW X2. He is very knowledgeable and always provided assistance when needed, drawing on his experience. The whole team at BMW Williams Liverpool delivers outstanding customer care and an excellent level of service. This is the third car purchased here (including my partner’s), and we will definitely be returning again in the future.
The gentleman we dealt with, James Hushon, was great - helpful, friendly and did his best to provide a great experience. Love the car, felt looked after and that my business mattered.
I wanted to test drive a BMW M5. I have always driven Mercedes for my personal use and was interested in experiencing a BMW.When I came to the dealership, a member of your staff accompanied me for the test drive, but at no point did he explain how the car works or provide any information about its features. The attitude was extremely rude and unprofessional.Moreover, the way I was treated made me feel uncomfortable and disrespected, to the point that it came across as discriminatory. This was not the level of service I would expect from a brand like BMW.I am very disappointed with this experience and wanted to bring it to your attention.
My car had to come in and as always they went the extra mile and even looked into an additional issue as well. Straight forward to book, they even fitted me in at short notice. Nothing is too much trouble when dealing with any query, fantastic customer service and knowledgeable. Was even offered a hot/cold drink for my onward journey!!
Worse garage ever took my x1 for recall for free they try to charge me for 500 quit ... cut story short my car apparently so rolled in fence that was first call from lady at reception after half hour in their care first phone call I got ur car rolled in fence u didn't put handbrake on i watched someone getting in my car while waiting for taxi ...anyway they denied it so I ask for cctv they showed me car rolling after I left and than got phone call wot happened also got 2 calls before I got there how long im gona be ?? Any ideas??? I have when I got there my car was against the fence and into another car mini of theirs right no mention on phone call I got blamed of not putting my handbrake on Anyway got back there got treated like shit by 2 workers there one of them is the manager I asked them to open the car fir me this manager said im gona film it I told him plz do as u telling me noone drove my car but while I was waiting for taxi I saw a person driving my car from the space I parked it in anyway he opened the car for me which was still against the fence and part in their mini x he opened it for me filming i couldn't get behind the wheel cos someone short move my seat i told them and they paused than laughed well we dont no how u drive obviously not like that ..that i have to climb over the wheel ..anyway they try to charge me 500 pounds for damaging one of their cars and tryed to get my insurance details of me I refused and they told me I haven't got a leg to stand on that piss me of so I contacted their higher authority and demanded full cctv as I watched someone driving my car got response with excuse they r rotating cameras so we cant provide full cctv fro. Mo.ent I dropped my car of someone else driving it and crashing it The result I got was sorry cant provide full cctv all we have ur car rolling after half hour u left The higher authority call me back and offer to pay for damage on their cqr caused by mine and I repair mine ...been told the same I hav3nt got enough evidence ..bla bla anyway when I picked my car the following day the work they suppose to do when I sign papers the day before they offer a clean and free mot I got my car as it was when it went I. This short lady brought it round and when I approach the manager she must have driven it as in same position as I couldn't get behind the wheel he denied it again this garage is a scam and the way they treat people and accuse me of a bloody handbrake its sickening would never ever go back there again so be aware if u take ur bmw car there take pics before u leave it with them
Very satisfied, fab experience. Steve was fantastic from start to finish. Helpful, explained everything along the way and kept me informed of everything. Couldn't have asked for any more. So easy! Won't ever go anywhere else for future cars!!
The greeting, effective attitude to your needs. Only an MOT but very pleasant time with a coffee thrown in.
I am writing this review to express dissatisfaction with the service I received during my recent visit to Williams bmw Liverpool for a vehicle health check and an outstanding safety recall. As a BMW owner, I expect a premium level of service, which was completely lacking on this occasion. Dropped off at 7:45, left the car with them to receive a call at lunch time to say it didn’t need the safety recall and asked if I still wanted it washing (which I did as I had checked that in the check in as well as a health check) I collected the car around 5:30 to find out it had only just been washed (see photos attached of the car AFTER the “wash”) they had missed loads whilst washing it and took paint off the rear bumper with the jet wash. And to top it off I didn’t receive a health check. Working in a main dealer myself I find this very concerning as I have a TPMS light on, luckily I knew about this issue and know it’s caused by a faulty TPMS sensor but imagine if it was due to a faulty tyre! to someone who doesn’t know about cars if they weren’t told about it via a health check, could then go drive the car in a dangerous condition unknowing to them. Overall very poor service and very unhappy with how my visit was on this occasion.
Absolutely brilliant customer service second to none!! Cheryl kept us updated on everything ,and a courtesy car was given when I lost the keys ! Great dealership would highly recommend!
FIRST CLASS/WILLIAMS BMW LIVERPOOL/JAMES HUSHON First Class- saw a used car on auto trader, enquired about it, James Hushon contacted me from the Liverpool branch & sent me a video & brochure of the car I was interested in, we came to a deal & had it delivered free of charge 4 hrs away from where we live. Day of delivery a lovely man & his trailer delivered the car & all I can say is I love it, exactly as described & so happy from start to finish. I would definitely use Williams Group again as first class BMW used car dealers with free gifts on the back seat, a nice touch !
Efficient, pleasent staff. Service and MOT completed in expected time. I felt as if I was looked after, as well as my car! A simple phone call to arrange a date for service and MOT .Great car, lots of fun. Love my Mini electric.
Fast and efficient, reasonable prices. Easy to book, drop off around 10.00 is always queue free. Good efficient service, good comunication.
Charlie could not have been more instructive and helpful. The team at William's Liverpool made the whole sales/handover process effortless and a pleasure.
Faultless and friendly service.It's a great product. I looked at all EV options and unable to find another vehicle with same quality and driving experience. I also love technology. Quick, efficient, perfect service.
I have recently purchased a mini through Williams. What can I say, from the minute I went for a test drive to picking up my new car the staff have made the journey very easy. They are all so helpful and guided me through the process.Craig and The team 👏👏 I can’t recommend them more highly.
Excellent customer service by Derek. Kept me well informed at every step. I’ve had Minis for many years with no complaints. Derek took over everything for me and explained things that I needed to do in a simple way. Very pleasant. Staff are always friendly when you enter the showroom
Ian was very professional, competent, knowledgable and efficient. He went above and beyond during the process. He answered all questions and never made me feel I was an inconvenience or stupid as other dealerships and advisors had in the past. He actively listened to my needs and reassured me all the way through. He understood when I was emotionally happy collecting my car and I never felt embarrassed or awkward during the process. He went above and beyond and all staff in liverpool dealership I dealt with was polite and professional. Would highly recommend Ian and this dealership. Went above and beyond. Received my car a lot earlier than expected too although I understand that does not always happen. Very happy and satisfied with the service and treatment I received.
Service Work completed. Holly very helpful.Lots of communication and quick and efficient service. Thank you Williams Liverpool for your great service. Looking forward to my next BMW with you. Paul
Rachel was extremely helpful, attentive and easy to deal with. Her communication was excellent and my car was washed, vacuumed and ready for collection at the requested time. Excellent service and would highly recommend.
Hi Thank you for a good service. Special thanks for Patricia for look after us.
Great communication and friendly service from James. James was excellent. Great service from James and the team.
Dear BMW Team, Thank you for the exceptional service during my recent visit. Ellie, your knowledge and patience made me feel confident in my decision. Claire, your friendly and warmth approach kept everything running smoothly. And thank you, Ian, for your help along the way. I truly appreciate your team’s professionalism and dedication—it made the car-buying process effortless. I’ll happily recommend BMW to friends and family. Thanks again for making my experience so positive!
Kate was amazing! So helpful and just super kind, thoughtful and I couldn’t have asked for better service! Thank you x
Staff very professional, Rachel to be specific. The application is easy to navigate and the service was good. Took the car for mot somewhere else and it passed then took it to BMW and one of the tyres was bad. I thank them for identifying that. Staff friendly and making made easy with Rachel. She made me feel special and had reminders for my appointment. Got there on time and she attended to me on time, explained everything and it was quick.
Nothing was too much trouble when asking about the vehicle. Outstanding service. Steve was very clear with his knowledge and experience.
Thanks to Paul and the lads in the valeting Bay. Always very professional. Absolute credit to BMW. Thanks from all the drivers from Wavertree cc. Thanks again lads
I had so many problems with my BMW X6, and had the misfortune of dealing with Chris Benson who was awful. The car had endless issues. Did a 1star review. Eventually I was passed onto Darren Timoti and Luke Parkes who were phenomenal and resolved it for me quickly. Can't thank them enough especially Darren for spending a lot of his time sorting this out. Restored my faith in BMW Liverpool and in their customer service.
I bought my new car from BMW Liverpool last week and was looked after by Cheryl Tolson — she was absolutely brilliant from start to finish. Cheryl answered all my questions, kept me updated throughout, and made the whole process really easy and enjoyable. The handover was smooth and well organised, and you could tell she genuinely cares about making sure everything is perfect. I couldn’t have asked for better service, I would 100% recommend Cheryl when visiting BMW Liverpool.
Alan, Kate and Claire Thanks for all the help it was lovely and made so special
James ensured everything was dealt with smoothly which resulted in a quick turnaround. Easy to deal with. Williams and James responded to any queries timely and provided updates when needed.
Tahlia Sears👌👌👌 I would like to let you know you have a fantastic member of staff. She has gone above and beyond with her customer service and is a real asset to your company. Can you pass my praise and thanks to her and let her know I really appreciate her assistance. It is the first occasion I have used Williams and I am now so glad I have come to you to take care of my X5. All the best Colin Jones Sent from my Galaxy
I was greeted by Patricia who was most helpful, polite and made me welcome. Even got a free cup of tea...
I have just purchased my first ever BMW. The whole experience made me feel amazing. I was met in the Wiilams BMW garage in Liverpool by Alan Stockford who l instantly liked. Not too pushy and seem to know what l needed. . His light hearted humour along with his vast knowledge of the cars they had in my price range was brilliant. Alan guided me on every stage and we had a great laugh on the test drive. He put my me at ease straight away with his very calming laid back personality. I bought a 2 seriers Tourer second hand. It was in immaculate condition inside and out. Fully valleted. They even sorted 5 days insurance free and helped me with my tax. I felt very lucky and definitely proud of my purchase. I have had the car a couple of weeks now and absolutely love it. It's very economical but has such a great kick to it giving me lots of confidence. It's by far my favourite car. I can not thank Alan enough for the whole experience from start to finish.
Brilliant service Ellie was wonderful and very helpful Very patient She explain everything so smooth and we feel less stressed out
My son bought a car from here, got car a couple of weeks earlier than he thought and very helpful staff. Patricia makes a mean cappuccino and hot chocolate.
From the moment I arrived I was treated extremely well, polite and professional service by all the staff, especially Patricia (thanks for the lovely coffee) and Mike who dealt with the handover of my new car. Great service.
The dealership went out their way recently to look after my BMW motorcycle which I was using to raise money for The Royal Marsden Cancer Charity in the context of providing overnight parking. They could not have been more helpful, supportive and happy to accommodate the bike. It was a wonderful experience for me. This is the second year that this dealership have helped me in this way.
Definitely not the same bunch of people I dealt with a couple of years ago. This place has really gone downhill. They will not be receiving my business this time around.
After taking some time to reflect, I’m still unsettled by my experience at BMW Williams Liverpool on Saturday. I’ve dealt with this dealership before and always had excellent service. Last week I received a phone call inviting me to their weekend event, and because of my positive past experiences, I made time in my busy schedule to attend with my son — even though I didn’t have an appointment due to work commitments. Unfortunately, the visit was nothing like my previous experiences. There were more staff than customers, I felt overwhelmed as soon as I walked through the door. Instead of being allowed to browse at my own pace, I was approached repeatedly by sales staff, which felt more intimidating than welcoming. I ended up leaving within five minutes. The relaxed, premium atmosphere I’d come to expect had been replaced with something that felt more like a car supermarket. The optimism I had after the initial invitation call was quickly replaced by disappointment. Out of all the BMW dealerships I’ve visited in the area, this was by far my worst experience.
We recently bought two cars from Williams Liverpool BMW. Fabulous customer service from James Hushon. From the minute we walked in until we drove our cars away. Helped my daughter and I search for and find the right cars for us both. James went through step by step every detail about the cars from information about the cars themselves to purchasing , added extras, add ons and service advice. Lovely, comfortable place too. All staff were very professional, friendly and helpful. Nothing was too much trouble. Very nice showroom too, lovely Lattes and hot chocolates and we felt very comfortable and not under any pressure at any time to buy. James was consistent on keeping us up to date as to when our cars would be ready for collection. This was also very professional. We were showed to a separate area were our car was waiting for us. All shiny and clean and the BMW Williams teddy and umbrella were a lovely little touch. Really pleased with the professionalism , helpfulness and friendliness of Williams Liverpool and James’ approach to us as a family was great. He helped my 19 year old daughter through the car buying process and made it easy for all of us too choose and purchase a BMW. Thanks James. Mrs Viveca Conley
I picked up my car back in July now and I was very impressed with the service provided. The process was straightforward and efficient from start to finish. The team were so friendly, made to feel welcome as soon as you walk through the doors, no pressure environment. A special thank you to Jake W, who was knowledgeable, approachable, and made the experience very enjoyable. He answered any questions I had about the process (approved used with part exchange), and the car itself. The communication was very efficient, can’t fault anything ! Provided fantastic customer service. I would highly recommend Williams Liverpool! So happy with my first BMW :)
Great experience buying my car from BMW Williams Liverpool. James made the whole experience stress free. He sorted out all the paperwork, downloaded the App for me and explained everything I needed to know. The lady on reception was lovely too. Highly recommend if you’re looking for a new car.
Great experience each time I have visited the showrooms. Service in particular from salesman James And receptionist Patricia has been brilliant. Patricia is particularly helpful and always with a happy and pleasant disposition.
I spent all the day half with the service and the other with Williams looking to exchange my car. All staff I come across with are really wonderful and very helpful specially Patricia with her lovely smile and hospitality. In addition to Ahmed Shalabi and the other sale man, sorry I forgot his name but both are really very professional and assisted me with all my queries and questions and they were very patience and wonderful. Thanks you all for every things. Regard Sana
My experience at Williams BMW has been absolutely amazing. The staff are so friendly and helpful especially Mike and Kate who were exceptional at looking after us. I couldn’t recommend Williams enough!
We were greeted by James at the weekend when we visited the showroom. He was genuine and very easy to communicate with and made us feel really welcome and valued. He got me my dream car and made the purchase process very easy. Pat on reception was lovely and had great customer service skills. The gifts they gave us were a nice special touch too. Thanks for making my dream come true ❤️
Went in to see Brendan on Saturday and he was really helpful. He wasn’t expecting me until Sunday but made the time to speak to me late on Saturday afternoon. Did my valuation for me and sorted out all my finance figures with me . Good advice and honest which I appreciate and why I always use Williams Liverpool branch. Thanks for helping me!
Collected my car yesterday cannot fault the service I received, went in last weekend on the way home after shopping around other dealers, dealt with Luke one of the managers first while sales were busy with other customers, got a list of cars for me they had available on site. We got introduced to Mike who we went on a test drive with, any questions I had were answered. Sat down past closing time got a deal done, great communication during the week collected yesterday received Flowers, couple umbrellas and even a little teddy all about the little things, Mike even come in on his day off again before the dealer had even opened. We will definitely be returning when our other car is up for renewal soon
shocking place had to deal with the most awful person think his name was allen he was the manager had a disgusting attitude and so rude don’t come here, need a new manager.
Can't believe how bad this place has gotten. I bought a car from the dealership a while back and it has now come to the point where I need to change vehicle. So with this, I decided to come in and have a look around. The service is shocking, the staff are rude and I overheard staff talking about customers in a very disgusting manner. The head of business needs to sort this place out but they appear to have someone new in. After seeing a previous review about the manager and the dealership not being run right, this now makes sense. Never seen a dealership like it. Management need replacing and so do the staff.
AVOID BMW LIVERPOOL – TERRIBLE AFTERCARE & MISLEADING SALES I purchased a brand new BMW 7 Series from BMW Liverpool in 2018. A year later, I was told by their then-manager that the salesman I dealt with (later dismissed) had manipulated my GAP and finance agreements and kept funds I had paid. I only found out after needing to make a GAP claim. I'm now involved in an ombudsman case and have tried for weeks to get help from the dealership, but my calls and messages are ignored. I've spoken to the current manager, Ian, who hasn’t followed up, and I’m constantly promised callbacks that never happen. I even requested the Head of Business’s email and was refused, which is shocking given the seriousness of the situation. Zero accountability or support. The car was great — the dealership is the real problem. I would not recommend buying from BMW Liverpool.
My husband bought a used car from BMW Williams in June 2025. Er were very disappointed with the sales person, he was so inefficient making a number of mistakes one of which was filling in the V5c form incorrectly, not once but twice. As a consequent of these errors I have had to write to the DVLA explaining the errors and providing proof of purchase. Over a month since collecting my car I still haven’t got the correct V5c. The Sales persons whole attitude was very lax and it was one of the worst experiences I have had while buying a car.
Second time I have purchased a car from Williams BMW in Liverpool. I cannot fault these guys. They are professional, patient and really listen to what you want in your new car. Steve and Mike created a seamless handover of my new car. Patricia, the lady on Reception, welcomed me, offered me a cup of coffee and made me feel really at ease whilst waiting to pick up my car. Thank you BMW Liverpool!
I bought a 1 series bmw from here just over 4 years ago. I know Its a fair old time ago but about 10 days ago my car was involved in a slight accident. It has now been satisfactorly repaird, however the man who did the body work who is very reputable informed that this car had previously been involved in an accident. Basically this was not brought to my attention when I purchased the car. I find it a little surprising seeing as the dealer had a very good reputation. Otherwise the car has been trouble free and mechanically I can have few complaints, just disappointed that the car was possibly sold to me under false pretences.
This was our first time exploring a used BMW X3, and we were genuinely looking forward to the visit. After enquiring over the phone, we were invited for a test drive and received multiple follow-ups throughout the week — including updates on price reductions. However, the in-person experience was incredibly disappointing. Despite having a confirmed appointment, no one greeted or attended to us upon arrival. We had to follow up ourselves, and were then passed around from one person to another with no clear support. Eventually, someone named Allen spoke with us, but the interaction was abrupt, dismissive, and he never returned after that. It felt like we were an afterthought rather than serious customers. Absolutely the worst dealership experience we’ve had — unwelcoming, disorganized, and unprofessional. We’ve decided not to return or consider buying from them
I can’t say enough great things about my experience with Jake! From the moment I walked into the dealership, he made the entire process smooth, stress-free, and genuinely enjoyable. Jake went above and beyond to ensure I found the perfect BMW that fit my needs and budget. He was knowledgeable, patient, and incredibly professional—answering every question with care and never making me feel rushed or pressured. This was hands-down the best car-buying experience I’ve ever had. Jake's attention to detail, transparency, and friendly approach made all the difference. If you're in the market for a BMW, I highly recommend asking for Jake. He truly delivers five-star service!
Kate is an angel who made soo much tea and coffee and were full up with muffins and cookies. Excellent service all done with a smile and a good laugh 😉
I have recently bought a 1 series from this dealership and the staff were excellent. From the moment I walked in Pat was extremely helpful and welcoming putting me with the right salesman for my needs. My salesman Alan was completely open and honest with me throughout the process answering all of my questions and not wasting either of our time. Once I had decided I wanted to car i negotiated with Alan who then also brought Dan out his manger who went the extra mile to secure the deal. Overall the entire process was an enjoyable experience and I would definitely recommend this dealership to anyone else interested in a BMW. I was made to feel welcome and look after through the entire process and I will definitely be back in the future.
Steve the salesman, looked after us, nothing was too much for him. Patricia on reception was excellent, she is really professional and friendly, from the moment we walked in to the time we pick up our car, Patricia made sure our visit ran very smoothly.
Purchased an approved used BMW IX2 from Jake, the original car we were looking at was sold before we had chance to view it but he made sure he found us one even better. We were looked after by the reception team from start to finish, great hospitality from everyone. The overall experience was the best we have had from any showroom in the past and it has really left a great impression! Thanks to everyone in the team, you are all amazing at your jobs, see you again in a couple of years :) Jack, Lauren and the girls
Since the new manager has been in this place it does not seem to run right at all
Purchased a BMW 3 series from Williams Liverpool just over a month ago through Alan Stockford at used car sales. Found the car on the website so went to view it and booked a test drive for the following weekend. Car ticked all the boxes for what I was after so went ahead with the purchase. All smiles and helpful when you’re looking for a car but anything afterwards good luck ! Was told when collecting the car on handover day any problems or questions give us a call. A few small problems issues I found with the car after a day or so when I’d gotten home with it, firstly being rear floor mats were missing and the guard X kit missing. So I rang up and apparently this was left next to the salesman’s desk which unfortunately should have been prepared and placed into the vehicle prior to collection. The next item which was missing from the vehicle is the rear floor mats which again should be in the vehicle and all checked over before collection, not exactly amazing when your spending nearly £35k on a car and the basics arnt there. Phone up to ask what’s happening with these items and was told they would be sent out via Williams Bolton due to distance of my location. Floor mats which were sent out where used mats out of a car which were dirty and just feels like no thought went into this, just an after thought. A new set should have been supplied as missing from the vehicle to start with. The next issue with the vehicle is on the B pillar there is a small VIN sticker missing so yet again phoned up and was told I’d receive a call back that same day, 4 days passed and yet no phone call so called back again to be told someone would get back to me. After 2 days of myself ringing up to get someone to sort this issue I was told the sticker was ordered directly from Germany as this was a special item. Phoned up to book in with the service department to have it his sticker re applied to the car and was told to come down Thursday 26th June 2025. I traveled from Manchester at 8.15am to arrive at 9.45 as the booking time said, arrived on site to be sitting there for 15 mins, to be told the part isn’t even there, but had confirmation that it was all ready to go and would be fitted free of charge. I feel absolutely let down by Williams Liverpool, as previously mentioned, I feel it’s all smiles and great until you’ve paid up and then your on your own, aftercare is not good at all! Finally, handover day. This was unfortunately very brief and not personalised to you, feels like your rushed into the car and sent on your way, car was collected but yet again dirty on collection with the rear being dirty like someone had been sitting in the back, smear marks on the glass and plenty of sand in the boot. Was assured the vehicle had gone through the work shop but it’s not promising when all this was missed. Now waiting on Williams Liverpool for a phone call back regarding today’s visit which was a total waste of time and fuel.
I went into the Dealership to look at the BMW M4 . I spoke to a friendly , knowledgeable girl called Ellie . Excellent service, Thank you
Had a great experience buying an approved used BMW with the team at Williams Liverpool and particularly Jake Wright who was helpful throughout the whole process and went the extra mile on several occasions to make the whole process as simple as possible for me.
Bought a beautiful Tanzanite Blue 4 Series Gran Coupe from here and it's the best car I've ever driven. The person who sold the car to me was a man named Chris and he was so helpful and informative during the buying process. He gave me a detailed 360 video recording of the car exterior and interior whilst giving me a detailed explanation of the cars features. He also answered all the questions I had about the vehicle and arranged delivery of the vehicle for me. The buying experience was perfect and would strongly recommend wnyone looking to buy a vehicle to buy it from here. Thanks to the BMW team and in particular Chris for everything. Orla
Went in today to ask about servicing and other general advice about my 3 series. Kate and Claire the showroom ambassadors/hosts are amazing. Looked after me, made me some boss coffee, and were extremely gregarious, pleasant and welcoming. Great team, the Williams group should be proud of them, look after them and cherish them. Top team!!
This guys literally will rob you to your feet, took my car to their garage for service they told me that I also need to change my four discs and four brake pads the brake pads I get it but the discs were nothing wrong with them as my car only done 35000 miles so I guess they just want to get money out of me. Then I took my car to another garage they were agree just I need to change my brake pads. Will never take my car back there. Avoid these scammers all costs.
I bought a BMW X4 from BMW by Faye Wilcock a year ago, and the entire experience has been extremely disappointing. I had to drive all the way from London to Liverpool just to collect the car, only to find it came with just 6 months MOT – something I wouldn’t expect from a premium brand like BMW, where a full 12-month MOT should be standard. The staff were rude and dismissive throughout the process. I had agreed before purchase that the car would come with a warranty covering cosmetic damage, tyres, and alloys. However, when I arrived to collect it, they refused to provide the warranty. It then took three months of back-and-forth calls and emails just to get a refund for something I was promised upfront. To top it all off, after only a year of use, the washer fluid system is already blocked – which speaks volumes about the quality. Very disappointing experience overall. Not what I expected from BMW.
Purchased a BMW I4 from Ian Thompson the business development manager and had an excellent experience. Ian was really knowledgeable and got me a great deal. I can't recommend highly enough. I will definitely get my next BMW from him.
I had never visited BMW Liverpool before, From my first visit, through purchasing and now in collection it has been a great experience. Looked after by Patricia and Steve, it’s been great. Regular emails and phone calls all the way through the process. Would recommend Williams BMW to anyone.
Just bought a 3 series off Jake and Daniel bmw Liverpool couldn’t off been a better experience buying a new car they sorted me out with the best deal that I could possibly find best customer experience I’ve ever had 👍🏻
It was a very nice calm stress free process. Reception to Sales were very professional and very helpful. Thank you!
I have a BMW 520D F10, Car telling me to charge battery i have and now the boot has locked, I called and was told i need to pay £175 to call someone out and then if cant get into boot will take car to repair place, So you take battery out of car and thats it 0 access to boot, And you fob me off and try get me to pay you money instead of advising me how to open the trunk and now i have a BMW sat on the side of the road due to poor design, Poor Quality Rubbish, Never seen anything like it very poor, Off the back of this service i dont think ill be buying any BMW anytime soon very poor service, Very Poor Design and left to pay out of my pocket, Couldnt even be bothered trying to find out what they can do to help Me, Beware and keep away from this Brand if i was you they get your money then leave you to get stuck
Poor experience multiple times here.. I've enquired with BMW Williams Liverpool a few times over the past years and ended up going elsewhere due to poor sales service (not to reflect on the actual service department who are good). On multiple occasions in the past, I have visited and had a very nonchalant attitude towards me (not sure if it's due to my age but currently own an M5). I had a very very low valuation given on my car for trade in, about 20% less than webuyanycar... Went in with my partner on another occasion and the figures they were giving for a brand new M240i were totally wack, higher than the website. Other dealers sitting at over £120 a month cheaper on PCP with identical specification and terms, were even laughed at when we said the figure we were aiming for which the other dealers easily achieved. Multiple chances given over the years, multiple deals lost to other dealers. Wouldn't recommend. As a final nail in the coffin, called at the weekend for a quote for a business vehicle and was met with a short "you'll have to call back Monday" compared to other dealers who said "sorry they're not in until Monday but let me take details and they'll be in touch asap".
Top notch experience from start to finish and Ste Mc was very helpful and went and above and beyond. Look forwaed to doing business in the future.
Fantastic service from Jake Somers - incredibly helpful & immensely patient with my many questions. As a returning client, I can't recommend Williams Liverpool enough.
The parts lads here are fantastic, really helpful.Found a load of obscure clips and fixings for my older BMW and they even had a BMW branded scooter for my son!
Firm but fair, staff are friendly and honest, James and Danny were good to deal with, Pat on reception was lovely, showed me to a seat, kept coming back with offers of coffee and cake ! Feel spoilt !
This is my first ever visit to a BMW dealer, I was greeted by Kate in reception, then Mike Jones, Mike carried out everything he said he would - on time, it was a pleasant experience and would highly recommend.
Very happy with my purchase here. From the moment I called in Christian assisted me in purchasing my new car - he was extremely professional and knowledgeable, even going to the extent of picking me up from Liverpool train station as I took the train up from London. The entire process was made very stress free and at the dealership they were very hospitable, I loved the way that they revealed my new car to me. I would recommend anyone to use this dealership and especially Christian who goes above and beyond.
I have recently purchased a 1 series BMW and was looked after by Danny and Anthony. I can honestly say I bought the car from here due to the professional approach and willingness to deliver. I had looked around multiple BMW showrooms and this one is by far the best Customer Service. I travelled from Preston and will continue to travel for future services. Everyone from the reception ladies, Danny, Anthony and the whole ethos of the business has made me a customer for life. Thank you I really appreciate everything
WOW the best service I have ever received when using Williams for buying my car, I would like to give a special mention to Kate, Claire, and Raazi! The best service ever!
Patricia is excellent at her job and very friendly and attentive to all customers thanks Patricia for fab coffee ☕️
Had the valvetronic motor knocking on the top of the engine on my f80 M3, seems to be a common problem with BMW’s of this era and plenty of details online regarding the puma case against BMW. I plugged the car into my software in my own garage and diagnosed the problem myself. Read up online that a lot of the dealers are fitting new valvetronic motors under good will out of warranty if the cars have been serviced at BMW which mine has. Called Williams up and got the impression they were going to do the works as good will. Booked the car and had a call a view days before saying I would be charged £150 to diagnose this obvious problem again.told them we have already diagnosed as it’s a common problem Car went in and Their technician diagnosed the issue as a wiring loom issue, £700 to replace one lead under the intercooler as I got the part number on their wrong diagnosis. I didn’t go with it as I knew that wasn’t the problem, Payed them the 150 quid for their wrong diagnosis and then bought a new valvtronic motor and fitted it myself As suspected it solved the problem, called them up to ask for my money back for their wrong diagnosis, their rep stayed a manager would call me back but never received that call…..pretty poor Good job I’m pretty clued up about cars as people must get stung for this stuff all the time And before you put your generic’ I should email enquiries…..someone should be calling me x
I was looked after by Raazi who was friendly, approachable and really knowledgeable about the car during the test drive. Nealy all of the staff were respectful & provided a pleasant pre-sales experience.
James was really helpful and very caring. He made sure we had everything we needed and helped us in anyway way he could.
Wonderful service and experience provided by Christian. He was very knowledgeable, super helpful and went above and beyond. Thank you! Highly recommend.
Purchased our 128ti from mike yesterday Awsome customer care,nothing to much trouble,would highly recommend
Amazing service purchasing our new car. Thank you Ian Thompson for brilliant customer service.
Couldn't change a rear windscreen wiper blade for my grandmother on her Williams bought BMW who is driving her husband around who has suffered a stroke because he wasn't insured?? Awesome
Bought our new car this week. The service from Ian at Williams Liverpool was absolutely superb, can't praise him enough for the excellent service he provided.
I recently purchased a car from BMW Liverpool, and the experience was absolutely outstanding from start to finish. The team provided exceptional customer service, making the entire process smooth and stress-free. A huge thank you to Dan & Jake, who were incredibly patient, attentive, and supportive throughout the entire process. They took the time to explain everything clearly, ensuring I felt confident in my decision. If you're looking for a dealership that prioritizes its customers and provides an exceptional experience, I highly recommend BMW Liverpool 😊
One of the worst experiences i have had at a dealership.i asked to look in a car and was told they just dont open forty thousand pound cars to look in ???? Omg i turned round and walked out .i know bmw wont be bothered about my 40 grand .but i hope future business will see this and think again!
Took my car in for recall. After how i was treated im going around the corner to Mercedes next time. It would be nice if you answered my emails.
Called to ask for a video of a used car which the used car sales “manager” said he would promptly do. Another sales person called back 5 minutes later to say the car had already gone which I thought was strange as the images hadn’t even been added and it was a new car listing. Just checked the used cars section again on the BMW site to see the same car still for sale only £4000 dearer which is way over the value of the car. Absolute charlatans, obviously cannot be trusted , avoid at all costs.
Misleading Pricing and Disappointing Experience I’ve bought several BMWs from the Williams Group in the past, so I expected a high level of professionalism and honesty. Unfortunately, my recent experience with Williams Liverpool has left me extremely disappointed. I originally sent a family member a link to a BMW 5 Series they had listed for sale. When they enquired, the dealership said they would send a video demo, but shortly after, they claimed the car had already been sold. However, just a day later, the exact same car reappeared on their website— with well over a £3,000 price increase. This feels like a bait-and-switch tactic, where a car is advertised at a lower price to generate interest, then falsely claimed as sold before being relisted at a higher price. Whether intentional or not, this is misleading and raises serious concerns about transparency. I’ve always trusted Williams in the past, but after this experience, I’ll be thinking twice before dealing with them again. If you’re considering buying from Williams Liverpool, be cautious of sudden price hikes and questionable sales practices.
Bought a car this week through Hazel. Amazing service answered all questions and made it a quick and easy process. Many thanks to Luke as well who was boss through the whole process. 10/10
Thank you . Made the experience of buying a new car amazing . Lee you were great , can’t wait to collect .
Perfect Approved Used BMW experience. Danny sold me an Approved Used BMW 4 Series. Both Danny and Dan went above and beyond to make the experience perfect. The car was prepared to a high standard, all work was carried out, and the car is the best prepared used car I have purchased yet (16 in 3 years). Huge credit to both for an excellent experience and well worth the long drive to your showroom. Will only buy BMWs from Danny now.
Collected my 1 Series M Sport today and received excellent service from Lee. From agreeing a PX deal to delivery, the communication was spot on, and despite a delay in the handover which was outside of their control, I was handed a new car with a full tank of fuel in compensation for the short delay. Brilliant service from a great team!
Stay away from this place. Brand new X1 25e mild hybrid. Only a few months old.been driving it regularly. It showed a battery malfunction code on app. I came to car and it was dead as a dinosaur. Got towed to Williams BMW liverpool. I sent screenshot of malfunction message to BMW UK. Liverpool dealership said they couldn’t fix car as couldn’t diagnose the problem. bMW UK said they have to always agree with whatever their dealerships say as they are their eyes and ears on the ground. They said, “your vehicle isn’t unsafe albeit not repaired so you must take it back as it is”. My step mother had died that week and despite me telling them they took my courtesy car away and left me without my car for almost two days when they had said they would not leave me without a vehicle when I needed to care for my 85 year old father. So the car which critically failed has not been fixed. They just recharged it and sent it back to me and even the national BMW UK company won’t do anything but have tried to offer me a gesture of £350 for my inconvenience. It’s a £46,000 car that’s faulty and just because they can’t diagnose it, they give it back saying nothing wrong. Disgusting. I will never ever for the rest of my living days ever own another bmw
I've just picked up my new X1. Love it. The whole buying experience was first class from order to delivery. A special thanks to Scott who was excellent throughout. At no point was there any pressure sales, always on hand to help with any query i had and was particularly helpful setting up the initial registration and applications in the car. Thanks.
Faye at Williams Liverpool was super knowledgeable and helpful. Kept me fully updated on progress and when I would rece8ve my new car. Great service.
I requested a test drive for a Mini through the website choosing the date and time. I heard nothing back and the date passed with no contact. I then received an email, a couple of weeks later, asking me to review my experience with Williams Liverpool. I explained how disappointed I was and to this date I have still not heard a peep from Williams Liverpool. They clearly do not care much for the customer so I have no confidence in dealing with this garage. UPDATE! I received a call from the garage the very next day after this review from the Mini sales manager who apologised and asked if he could help me. He acknowledged something went wrong in the process. I'm happy to review my original 1 star rating and look forward to working with BMW Williams in the future.
My car was sent to this garage through insurance after someone crashed in to me. They created a ridiculous quote of £3,804 to complete the work they said it needed doing. Doing this, the insurance wrote my car off as it was "beyond economical repair". Once I sorted everything with insurance and paid salvage to get my car back, I sent it to my own trusted garage. They looked over the whole car and quoted less than £700 to fix it all. I just want to add the damage was to the headlight, front bumper, and wing. They absolutely tried to have me off knowing the damage wasn't that bad and it was an insurance job. I wouldn't never trust them again. An absolute joke that caused me unnecessary stress. My car is now back up and running as smooth as ever thanks to an honest garage.
Brilliant service all round from finding the right car to helping explain finance options and helping with paperwork went in to shop for my mums next car and within a week had a 1 series ready for her to take home. Thank you to Hazel and the whole team.
Horrible Used every trick in the book to cheat the system that should have allowed me to return my defective vehicle under consumer rights by delaying the process at every opportunity. Was a loyal customer for years and they tossed me aside once it suited them. The Manager at the time was smug and unhelpful would advise to avoid at all costs and the service division (pall mall) was even worse I changed to Halliwell jones in Warrington as they were useless
Thought car was due for service got there and was told no not yet just needed resetting after MOT. I was pleased as this meant I’d save some money and was happy to be dealing with honest reliable dealers
Can I just say that Helen and Mike where both outstanding I have never been looked after so well both people where 100percent genuine I will always come back here Thanks Paul Hyland
Highly satisfied with the service from faye at liverpool branch Bmw went above and beyond for me made buying my car easy and stress free would recommend her to everyone
Hi there I hope my escalation will highlight how is your approved agent in Liverpool is irresponsible for my question . The email below sent about 6 weeks ago , I still have no reply . Even I have forwarded it to BMW.co.uk . Big shot to Darren the Head of business and Guy the director .Can somebody please get involve and investigate. Absolutely disappointed . P/s : shocking when checking Google reviews that many 1 stats Thanks for attention A.Rawlinson
I've just purchased a new BMW, I dealt with Paul Hubbard. From start to finish Paul was professional and guided me through the process. I'd highly recommend Paul if you wanted to treat yourself to a new car!
Great experience with Paul buying our new BMW. Super helpful start to finish. Communication was great. 12/10
I'm so impressed with how efficient and professional Paul was, from the point of my initial enquiry to the handover of my new 218i, within just over a week. Between the Sales Manager, Matt, and Paul, I received frequent progress updates and I could trust that I was being well looked after. Without doubt, I'd recommend anyone looking for a vehicle in the area to contact Williams Liverpool. Thank you!
Faye Wilcock the used car sales executive at Williams Liverpool BMW has been searching for a X3 for my family. Upon meeting Faye she has been so professional, friendly, polite, thorough and helpful with a very high level of knowledge throughout the process. I would certainly recommend Faye. Regards Mr R Ross
Top quality showroom its like walking into a 5 star hotel. Shear class and made to feel special here. If your in the market for a prestige car look no further than williams bmw as your treated the prestige way....Lots of new models now available too.
Recently collected my new car from BMW, the customer service from start to finish was great, I’d recommend asking for Paul
It took just 2 weeks from my initial enquiry to driving away in my brand new BMW 225e. I would like to thank Paul and Matt at Williams Liverpool for making this such a straightforward and pleasurable experience. Paul especially was always on hand to respond promptly to any queries or concerns that arose during the discussions. Although all this was done at a distance (I live in Yorkshire) Paul went out of his way to provide a personal video of the car in question and provide all the specifications, costs and details which enabled me to make an informed decision. When I travelled over to collect the car, it was presented in an immaculate condition and lived up to all my expectations. Comes the time for me to consider my next BMW purchase, I will certainly be making Williams Liverpool my first port of call.
We have had the most wonderful experience at BMW Williams Liverpool. Special mention and thank you to Hazel who provided a 5 star service from the moment we arrived to collecting my new car. She couldn’t have done enough for us, friendly, knowledgeable and professional. Having had bad experiences at a dealership closer to home I will only use Williams Liverpool from now on. Also thank you to all the lovely staff who we also had the pleasure of meeting, you all looked after us. 10/10 experience. Will definitely be back in the future.
Great service from Faye , from the moment I walked in to look at a car to picking up the car all questions answered very professional will highly recommend Williams Liverpool
Went to View BMW M8 Gran Coupe - Reg : BX21 YCO, San Marino Blue. Absolutely atrocious. The Pirelli tyres Currently Fitted are NON BMW approved (Not star rated) and Mercedes MOE stamped!! This for a High Performance car with over 600bhp is utterly not acceptable!! These Tyres are not fit for purpose and do not correspond in-line with BMW AUC Standards. The Wheels on the Nearside have also been refurbed, And do not match the Drivers Off-side as there is a Black painted lip - See pictures. There’s also a Chip on the windscreen on the Nearside Wiper area. The Front Lower section Bumper and Carbon pieces are peppered in stone chips. Front windows have a Tint Film on them. Overall - Not a happy customer and the price is way excessive. This car should not be driven with Mercedes rated Tyres and on a high performance car this is extremely concerning. Very disappointed.
Paid a deposit for a car, purchase didn’t end up going through and still over a month later have not received a refund from the £250 “refundable deposit” I paid despite numerous chasing emails - all of which have been ignored
Great car purchase experience at BMW Williams Liverpool right from placing an order to picking up the new car. Lee listened to what I was looking for and worked with my. Budget to get my selected car I wanted. Everything was explained in detail. Second purchase from here and would definitely come again.
What a fantastic company to purchase a car from. Danny Murphy is a real asset to the business and was a tremendous professional throughout the process of sale. I had time constraints through work and home but he was always on hand to promptly answer my emails or calls. I also appreciated the advice of his manager, Dan who does a great job in welcoming potential customers. The showroom itself is stunning with amazing cars and decor but the staff are the real stars of the show. Thanks for all your help and support.
Would recommend BMW Liverpool very highly. Paul ensured we had a great experience purchasing our first BMW!
We had a really good experience buying our brand new car from Williams. A nice gentleman Paul Hubbard in the sales team helped us through the journey and it was a good service .. thank to him and Matt we are now enjoying our new car
Recently bought a car from Williams Liverpool. The service was excellent Faye was so nice patient and helpful I can’t thank her enough. I will definitely be back again for my next BMW. Thank you for all your help Faye you made the whole experience stress free.
Purchased our car through salesman Jake Wright he was very professional and went over and beyond met all our expectations highly recommend to ask for Jake Wright! Thank You
I came to williams Liverpool looking for a new car and was seen by Faye. Faye was really friendly and attentive and really helped me change my car in swift fashion Was always happy to answer any questions Would highly highly recommend Williams Liverpool to anyone!
I spoke to a few different salespeople at the store during the course of a few visits, but Faye was the most informative and friendly out of them all. There was no pressure on me from her, she didn't try to push me towards a car I didn't like or anything like that. She gave her honest opinion to my 101 questions and I really appreciated that. Throughout the sale process she kept me updated on everything, told me what i I needed to do and just made a stressful situation so much easier. It was my first time buying a BMW and I can see why they have such a good reputation, Faye is a credit to the showroom and I will happily be staying with BMW if this first purchase is anything to go by. Thanks again Faye ⭐️
Brilliant experience from start to finish. Went to many garages and walked out due to nobody asking me if I was ok or needed help. I bought my car here in the end due to the friendliness and great feeling of the showroom and the staff from reception staff to Matt the lovely manager. Thank you to Paul Hubbard in particular a great guy, nothing was too much trouble. A very happy customer right here👌
Just picked up our BMW Coupe from Williams in Liverpool. Super service, all friendly, big shout out to Dan (manager) and Faye for her expertise with the car, from start to finish,her service was impeccable. Kept us updated on progress via phone and email. Happy customers. Thanks
Brilliant service from start to finish. Faye was Professional, Friendly and made the process of buying a new car easy.
Amazing service from everyone at BMW today, from the lovely lady at the desk when I arrived, Alan Herr & manager Mark throughout the whole process for helping me get my dream car & Paul who did my amazing handover, he was very kind, patient & so informative too (I even got flowers & an umberella!) Everyone has been so informative, answered my endless list of questions & so kind. Brilliant service & an even more brilliant BMW🥰 Thankyou! Xx
Absolute fantastic event…..very well organised. Staff were amazing and couldnt do enough to ensure everyone had the best time. Such a lovely family event and something for everyone. Food was excellent and so much fun for kids.
Recently visited Williams Liverpool and was attended to by the lovely Faye. I had not been to a dealership before so wasn’t sure what to expect or how the process worked. Faye was attentive, shared lots of helpful information but didn’t overwhelm me and was genuinely kind. The rest of the team at Williams Liverpool were also friendly, chatty and provided a great customer service overall. Thanks so much.
Faye helped me from the very first moment i walked into the dealership, answered any questions and was happy to call me to update on my progress with the purchase. 10/10 service.
Just purchased a car from BMW and Faye, the representative, was incredibly kind and helpful. She guided us through the process and managed our expectations in a very pleasant manner. Thank you, Faye!
Another fantastic purchase for us from williams garage.. we've bought 4 bmws and 2 minis from them over the years and always get the best service and commitment to quality .. thanks Paul ,Alan and Matt ... top team and we wouldn't go anywhere else .
Great customer service from the moment I walked in, Wayne who dealt with me was fantastic, I told him what I was looking for and what my budget was and he found me exactly what I wanted. The aftercare and the smooth process was also impressive. Great service from Wayne and the team
Impeccable service from Williams BMW Liverpool! From discussing options, to test driving, to handover day, the experience has been faultless. Faye was by far the easiest sales associate I’ve dealt with - personable, efficient and customer-focused. In fact, Faye was that good she converted me to BMW from years of driving another German car brand! Thanks Faye and Williams!
This review is for BMW Williams service centre Liverpool. My Gran Tourer showed amber notifications suggesting: Drivetrain. Check soon. Service transmission oil required. These were the 2 error messages showed on my BMW screen and first appeared I believe around a month back. I booked my appointment with BMW Williams for the 27th June 2024. Appointment was I believe for around 930. I was advised I might have to leave my car for all day. I stayed in the service centre all day and around 530pm the service advisor came back to me with the keys and suggested that they have done the diagnosis check and they suggested transmission oil needs to be changed and oil level is low. The car was with them all day. The servicing message clearly showed transmission oil needs to be serviced but still after keeping the car for all day and charging me £144.00 I was told that transmission oil needs to be changed and quote given was around £345. I was also told the mechanic has recommended the car should not leave the showroom so oil can be changed next day and as per their checks it had 311 kms left. So it had 300 odd kms to go but still it should not leave the showroom? I paid my dues, took the car, service advisor booked an appointment for me for 9th July for transmission oil change. I took the car back on 9th July, dropped the car and went to work. I got a call around afternoon time and the service advisor told me over the phone that the mechanic cannot repair the car as the ‘gear box has seized’. I asked how is this possible as I drove the car this morning and it was working fine, absolute smooth. He suggested that I was warned that the oil change was needed and oil level was low, this has impacted the gear box, Repair quote advised around £4000. When I reached the service centre I was given an invoice for £144 and told my clutch plate may have been impacted and may cost around £2500. In a span of 3 hours ‘gear box seized’ narrative changed to ‘clutch plates impacted’. The service advisor suggested that if I would have listened on the first instance I wouldn’t have to pay ‘thousands of pounds’ to get the car fixed. I took my car to a local garage who deal in automatic transmission. The oil was changed, error codes were reset and I was charged £249.96. Oil level was never low, it only needed changing. The only helpful person was Emma who tried over the phone to sort and get me the right appointment time.
I recently purchased a BMW from Williams Liverpool. I received outstanding customer service from Hazel Chadwick, who went above and beyond. Nothing was too much trouble for her. Thank you
From first contact with Hazel, nothing was too much trouble and my used vehicle purchase was one of the best car buying experiences I’ve had, and I’ve had quite a few! Vehicle sourced and test drive arranged. Got a deal I was very happy with, and the collection experience was excellent. Previously I’ve virtually had keys thrown at me and a lack of interest but Hazel took the time to explain everything whilst I examined the vehicle under cover. Very pleased with my purchase and the hospitality and service from Hazel. It will be my first port of call when I’m ready to purchase a future vehicle. Thanks Hazel and Williams BMW Liverpool.
Raazi was excellent, dealt with the handover of new car. Was excellent, friendly and fully went through the car menus and setup. Car ordering was easy and regularly kept up to date on status throughout.
Absolutely amazing service from Mike and Luke! Originally contacted the dealership for a car I was interested in but was sold. They noted down my desired specification and contacted me as soon as the closest desired spec was available. I went ahead with the purchase and Mike ensured the collection was nothing short of a 5* service. Exactly what you should expect from a luxury car dealership. Would happily travel to Liverpool again for any future BMW purchases despite living in the Midlands! Outstanding customer care.
I don’t usually write reviews but feel compelled to write one today after receiving a first-class service from Paul Hubbard. I needed to find a car and fast! Paul’s commitment to meeting my requirements exceeded my expectations and I’m thrilled to take delivery of the car I expected, more than I expected in fact! Paul’s customer service is phenomenal and he kept me informed throughout the sales process, what a smooth process, he’s a credit to the Williams group. Thank you Paul for your hard work and dedication and I look forward to striking a deal again in 3 years! 😊
Very courteous and professional service. A big shout-out to Errol and Mike a credit to the dealership
Thank You, Cheryl Tolson and Mark Jones, for an absolutely superb service. I was made to feel like nothing mattered, but my happiness and well-being.
'Reserved' an approved used car for £100, we were then asked for a £500 deposit, on a car we had not seen, or received any videos of, which we duly paid. Heard nothing on the day we were supposed to receive a video. Chased twice... to be told they had taken a deposit for a car that wasn't theirs to sell and the kicker - have to wait a week for a deposit to be returned... I had a bad experience with Williams in 2013 but thought enough time had passed... seems like nothing has changed!!
Collected my approved used 2 series today! It’s such a gorgeous car! The service has been outstanding from the moment we arrived to look to driving away today. Wayne was professional, friendly and made our experience of buying a car easy and stress free. Definitely buy again and recommend to family and friends. Thank you Wayne and the team!
I recently purchased a BMW 3 Series from Williams Motors Liverpool, and I had the pleasure of working with Danny. Throughout the process Danny was incredibly helpful, friendly and approachable. His dedication to ensuring I had a smooth and enjoyable car buying experience was evident in every interaction. Danny truly went the extra mile for me, making sure all my questions were answered and that I felt comfortable every step of the way. I highly recommend Danny to anyone looking to buy a car. His professionalism made this one of the best car buying experiences I’ve ever had. Thank you Danny for all your help!
Quick and efficient with fixing my EGR. Rang me to communicate everything and then when I went to collect car (I must have looked like I'd had a bad day, which I did i had the day from hell) One of the staff Eril, gave my kids a Ride On toy car for completely free. What a gent! Honestly made my mood 1 million times better. Thankyou Eril
Great handover, no problems. Resolved an issue that arose after purchase. Highly recommended.
Recently bought a new 5 Series from this dealer ..dealt with Paul Hubbard who made the buying process easy and relaxed..highly recommend this dealership and Paul..thank you
Very very happy with the service and car, from start to finish, the car was gleaming when I collected it. Raazi is a great asset to Williams. Thank you.
Recently had my car in for a routine service the whole process was managed by Carly Smith who I found to be professional, courteous and extremely helpful, keeping me informed of progress throughout the day, would definitely recommend Williams BMW Liverpool, special mention to Carly who optimises what you expect from Williams BMW, excellent service!
Excellent process from start to finish, great customer service, friendly and approachable. Highly recommend
Reserved car online. Paid £99. Then they backed out of deal. Then forgot to refund my £99 for 3 weeks and still haven’t received. Awful dealership.
Paul Hubbard was excellent from start to finish. He gave us all the information about finances, different car options, and full car specifications we finally decided on. From there, he constantly updated us and made it a great experience throughout, especially when we arrived to pick up the car. Thank you so much, Paul.
Very good experience, quick with resolving the problem with my car. Carly was amazing and very helpful.
This morning i went to get my BMW serviced and had a lovely experience. It started yesterday when Helen rang me to ensure i had the correct time for my service appointment and that i knew where to come. When i arrived i was greeted warmly at the reception and taken to Helen who booked my car in. I then was talked through what would happen with my car, how much it would cost and how long i should expect to wait. I was offered a coffee and shown to a table, where i proceeded to go through my emails and read. One of the gents in there recognised me from my first visit about 18 months ago, he too just like Helen was really kind and welcoming, his name was Mike. I took the time to compliment Mike on the welcome i had received from him and Helen, and said that it was great to see they were consistent, as this was how i was treated last time i was in. During the time i was sat waiting for my car, the Service Manager Steve and the Dealership Manager Darren both took time out of their day to thank me for my custom and kind comments about the service i received. The whole experience was so refreshing, everybody went out of the way with kindness. In June my wife is looking for a new car, and as a result of the service i have received from Williams BMW i would feel disloyal going anywhere else. In a society where service is talked about but rarely delivered, i would have no hesitation in recommending these guys. They had no real reason to make me feel so welcome, but they went absolutely above and beyond. Highly recommended.
Great service from start to finish in regards to our purchase - Ian looked after us during the whole process and was always at the end of the phone when needed. The aftercare provided already has been second to none! Thanks again!
Nice easy location to access and a decent stock of used models, plus the added bonus (preference) is the sales staff don’t badger you as soon as you set foot on the forecourt. A few dealerships don’t give you chance to look at the cars at your own pace so the approach by Williams is refreshing as they just leave you to it. The interior decor is very nice and the offer of coffee while talking to staff is a great touch, hardly an instant Kenco in a paper cup like some dealers! However I’m a big fan of the entire buying experience and sadly a few notes that has ultimately made me decide to not pursue a sale with Williams Liverpool. 1. I don’t think they clean the used cars parked outside very often or pay much attention to them once parked up. This is due to having a quick look while passing through the forecourt on a Thursday that I noticed quite a lot of the cars had been bombarded with general dirt & bird poo (I’m talking like the gulls had been on the beer & kebabs the night before as there was a LOT). No big deal as I imagine it’ll be cleaned up within the day and I must have just glanced at the cars at the wrong time. Fast forward to the Sunday of that week when I had the proper time to check the stock out…….yup……same cars still caked in dirt & gull yoghurt (baking in the sun too) and one nearly-new car that I actually was interested to look at had some chewing gum pressed in to the bonnet by someone clearly feeling artistic while passing by. I can appreciate it’s no big deal to some people, but if I’m looking to spend £40k on an approved-used BMW then I’d hope that some care would be taken to ensure the presentation of the car meets brand expectations between taking in to stock and selling to the next customer. If a dealer doesn’t look after the exterior of the cars they’re selling then it makes you wonder what else they’re skimping on. A slight dig was noticing that they made sure all the new demonstrator cars were absolutely pristine and not a mark on them. Ouch. 2. The sales assistant was great to talk to and clearly passionate about the brand, but she needs to polish up on her product knowledge. A few times she mentioned things during the sales blurb that didn’t sound quite right to me and at one point she became very defensive when I questioned a detail. In her defence she did say she hadn’t been working in sales long but at the same time it’s not good practice to say things that may not be factual. I’m happy to be told I’m wrong, but only when I am wrong. 3. There’s clearly a push to clear older cars off the forecourt as multiple times my desired age range of cars seemed to be ignored and the assistant kept trying to get me interested in cars that are 5 years older than what I was looking to purchase. Again I can appreciate & understand the inclination to get customers taking older stock off your hands to make room for new stock, but constantly trying to persuade them to go for a car twice the age they’re looking for is somewhat on the nose. 4. I did ask that I wouldn’t be bombarded with follow-up phone calls & emails and the assistant happily agreed to make a note on my ‘portfolio’ accordingly as she commented that being chased by sales people during the day isn’t fun at all so perfectly understood where I was coming from. Guess what? Multiple missed calls & voicemails from Williams Liverpool over the following week while I’m in the middle of meetings at work. Once the emails started I was done as there were cheeky remarks in them of “I’ve tried multiple times to contact you but you haven’t responded”. I’m sure it’s probably dealership policy to chase up potential customers, but I find it disappointing that the request was agreed by the staff to not pester me and yet they still did. A lot of these details wouldn’t bother a lot of people and I’m sure Williams are a fantastic dealership to buy from as the staff are professional and the premises well kept (minus the condition of the used cars), but sadly these niggles pushed me to decide that Williams wasn’t the place to purchase my next car.
Great customer service from Lee who helped us buying our new car and answered all the questions we had. We love our new 1 series!
Alan Herr and Matt Smith were both Amazing throughout! The process was so smooth and I was made to feel included right through! The Car is Stunning and to my exact specifications. Such friendly staff who went above and beyond! Cannot recommend enough! I will definitely be back in the future! 10/10 🌟
Went here a few months ago! Ian (I believe his name was) was fantastic. We went to look not buy as part of NHS fleet. He went over everything in the cars giving us advice and went above and beyond considering he wouldn’t get a sale! Fantastic service and we now have a BMW thanks to his advice!
Excellent car dealership offering fantastic, individually tailored customer service. Special mention to James H who dealt with my interest, test driving and final purchase of a 2020 1 Series. He made the whole process feel relaxed, comfortable and easy with no intense sales pushing or approach.
Traded my 3 series in seamlessly for a M340d today. Jake Wright is an outstanding member of the team and has really helped with educating me on the different options I had and has taken care of the sale with the most professionalism I’ve experienced in buying cars. Definitely going to come back to Williams for my next car! Thanks Jake!
Excellent. First class service. I’ve been using Williams BMW for almost 20 years now without fault. Jake Somers (Sales Executive) has been a pleasure to deal with and nothing was too much trouble. A real gentleman.
Faye was so helpful and informative throughout the whole process. She made sure I had all the necessary information before making a set decision, she also updated me on the process and helped me out with getting rid of my old car. She gave lots of support and was completely genuine the whole time. So happy with the service, 100% will recommend my friends if they are struggling with what car to get etc. Made up with the car✨
Great, fast service. Wayne helped me get the car I wanted in a 2 day turnaround, would highly recommend!
I don't normally leave reviews on Google, but wanted to say Jake at Williams BMW Liverpool was amazing for sorting my new BMW. He was a pleasure to deal with and kept me informed all the way. The car when it arrived and was ready, was amazing and even better than I expected. Would recommend Jake at Williams to anyone looking for a new BMW.
Visited Williams after many other dealers the same day and dealt with a lovely young lady called Hazel. Very patient and understanding as we'd lost the will to live by then. Found me the right car, no pressure at all. Explained all the optional add ons and didn't try to force them on me. A great visit.
Bought a BMW 2 series Gran Coupè here from Wayne Corkish. First of all, Wayne was very welcoming as soon as I walked in. He offered me a drink and asked how he could help me. I knew exactly what I wanted and told him this and he went above and beyond to try and search for the exact car I wanted. Luckily they had what I wanted in their dealership already so Wayne was more than happy to show me the car and explained all the details to me that I needed to know and all questions I wanted to know! Wayne was extremely knowledgeable and seemed eager to do anything he could for me. Wayne made my experience very comforting and I will definitely be referring any friends that want a BMW to come here and see Wayne !
What can i say Brilliant to deal with superb customer service second to none Wayne was great from start to finish made for a seamless buying experience and filled you full of confidence , the whole team at Williams Liverpool BMW was ace from the moment i arrived i was greeted by some friendly reception staff, i was given a cappuccino and some very nice biscuits by a lovely member of staff , i was met by the Director who thanked me for my business this kind of old fashioned values is sadly lacking these days by dealerships and it was a lovely gesture that shows how important the customer is BMW Williams Liverpool scored very highly here 10/10 Then i was met by Dave the sales manager who also thanked me for my business and wished me well in my new BMW Wayne then pressed a button and whoosh some double doors opened to a special hand over room where my new BMW was waiting gleaming away i thought WOW the smile on my face was a mile wide what a fabulous thing its made my Tuesday!! Thank you Williams BMW Liverpool for a fantastic experience i highly recommend this great family dealership if your looking for a new or used BMW look no further
Thank you to paul hubbard, 5 star customer service, would definitely recommend this dealership and salesman , thank you ...Miss Darbey
I was unsure which car to get as I never had a BMW prior to this. . I was informed about all the models available along with the specs which helped me create a shortlist. The in depth product knowledge of Raazi helped me settle on a Gran Coupe M sport. The car was personalised and built with all the extra add ons that I required. The lead time from production to delivery was around 20 weeks but I was well informed with regular updates. I even added/removed some specs while the car was in the production line but Raazi was very helpful and carried out all my requests. I was given the news of my car being ready last week. The car was kept behind closed doors and unveiled in an exciting manner. I was lucky enough to capture the moment on camera. Raazi was friendly and exemplary in the manner in which he handled all my requests from design to delivery. I would highly recommend this friendly team and definitely visit again.
Accompanied my daughter while she was purchasing a new car and were looked after by Kingsley and Chris Benson. The whole process was seamless and we couldn’t have been happier. It even made me want to upgrade my own car! Whole experience was so pleasant so thank you all so much! Diane
I recently picked up my new car from Williams BMW, I’m absolutely made up with the car and the service I received from start to finish. Faye was amazing from the start and helped me through the process of reserving the car and sorting out the finance without even coming in. I was out of the country at the time and Faye made everything so easy for me and hassle free. Amazing customer service! I will be using Williams again in the future. Thank you Faye & Williams BMW.
Excellent Customer Service at Williams MINI Liverpool - Jake Wright I recently had the pleasure of interacting with Jake Wright, a Sales Executive at Williams MINI Liverpool. I was extremely impressed with his professionalism, helpfulness, and lack of pressure tactics. Jake was knowledgeable and informative, answering all my questions thoroughly and clearly. He also showed empathy, taking the time to understand my specific needs and preferences. While I ultimately didn't make a purchase on this occasion, I felt compelled to share my positive experience. I highly recommend Jake's services to anyone considering buying a BMW-approved MINI Cooper from Williams MINI Liverpool. His excellent customer service and professional demeanor make him a valuable asset to the dealership.
Williams never fail to provide good service. Picked my new I5 today, seamless customer service. I had the pleasure of dealing with Ian Thompson in the Business team. Outstanding service. I would have no hesitation in recommending Ian if you are considering a business purchase, or Williams as a whole. Thank you.
I can not recommend this Williams BMW enough, I dealt with Jake and the whole experience was very enjoyable and luxurious in the past I have found buying a new car quite stressful this time it was very relaxing I felt well cared for and his knowledge on the cars was amazing I love a sporty car and Jake knew exactly what to recommend within my budget, the car was presented beautifully he went to such a effort and I felt very well cared for and I will certainly be coming back for a upgrade in a few years and recommending Williams Liverpool I would also like to point out the manager was very friendly and couldn’t do enough for me everyone is very friendly and it’s a been a lovely special experience that I will always remember , big smiles from me and thank you so so much for everything
Today I recieved my new BMW i4 which I ordered in October and was due to receive in June thanks to ahamed raazi I've received in February he has been really helpful in every part of the process from viewing test drive and ordering keeping me up to date on the manufacturer delivery and today explaining everything I needed to know about the car and the recharging I'm very happy with the service provided by BMW Williams and the friendly staff in particular raazis help has been 5 star
Worst prepared Approved Used BMW I have nearly bought!! Bought one from another Approved dealer instead and what a contrast!
I did not buy from here, however the help and advice I got from Jake was first class. Really went out of his way to look after me…. Knowing that I potentially would not be buying from here. Top man… very professional. Thankyou Jake.
I was looking to buy a newer BMW, Wayne Corkish and David Farrell were the sales people who helped me. I found them very friendly, personable and I liked the way they explained things to me to enable me to make an informed decision. I didn't feel pressured and enjoyed the experience. I also found the other staff friendly and was constantly offered a drink or coffee which helped to make me feel valued and relaxed. My experience was a breath of fresh air, would strongly recommend Wayne and Dave to anyone seeking to buy a new car, or upgrade their car.
I travelled to this dealership recently from Peterborough to view a 4 series 440d, I dealt with Faye whilst on site, and have to say although the car wasn’t the right Fit for what I was looking for, I found the whole experience at this dealership to be very professional in their knowledge of the product, and the courtesy they showed dealing with customers. 5 Stars for this Dealership.
What a pleasant place to be. A first class service with attention to detail from Alan Stockford. Nothing was too much trouble.
Matt the general manager/owner was brilliant. Great service and very professional handling of all our requirements
We visited Williams couple weeks ago, and Kingsley talked to us for all the options and all the financial choices we had, and finally got our used BMW approved car within a few days without any stress whasoever. A big thank you to Kingsley and the managers for the warm welcome and our new fantastic car!
Worst prepared cars I have seen from a BMW approved dealer! I have had to walk away from buying a car.
Recently purchased a car from here and it couldn’t have gone any better, our salesman Danny was very kind, helpful and knowledgeable which made the whole process run smoothly. On top of that the cars are excellent so will definitely be returning in the future.
I've visited / required the services of Williams BMW and Mini (Liverpool) a few times. I'd like to say that Michael Crowe has always been incredibly welcoming, friendly, extremely supportive and nothing has ever seemed to be a bother for him. He understands customer service and is a huge asset to Williams
BMW WILLIAMS LIVERPOOL CAR PURCHASE DATE 21 JULY 2023 We purchased our last BMW from this dealership, albeit some time ago. The experience we had then was second to none and so it was only natural we returned to the same dealership for an upgrade. Again the experience we had was a smooth and faultless process. Whenever we visited the dealership, all staff were welcoming, polite and professional. If we ever required a return call from our Car Sales Executive , we got it without having to chase. Clear and precise knowledge of the vehicle was displayed and in a friendly manner. Thank you to all members of the team, especially to Faye. Bottom line - we love the car. Mr & Mrs Ball
My experience with this dealership was the best by far, all the staff were friendly and welcoming. Faye was extremely helpful, very knowledgeable and looked after us very well, she was absolutely amazing throughout the process. Receiving flowers and a Williams teddy when picking up my dream car was also a lovely touch
I have been a customer at Williamd for many years now. Raazi was brilliant! He ks very helpful and has excellent customer service. So happy with my new car. Will look forward to many years of being a customer
Quoted just over £2300 of repair works for my car after the EGR recall. Did not believe the quote so took it to a local independent who quoted £100 to replace a pipe including labour which fixed the issue they want £2300 for. My advise is stay away unless you want to pay for repairs that are not needed and £138 for diagnosis that is made up.
Thanks to BMW for my new car, and heart felt thank you to Ahamed Raazi AKA Raazi. You walked and talked me through every stage of the purchase. 👊
Raazi provided excellent customer service throughout - he is extremely knowledgeable and helpful, nothing was too much trouble - he sorted everything out so the whole experience was hassle free - from identifying a car to driving away in it.
Great cars but some of the worst customer services that I have seen. I would not recommend this place unless you have no other choice.
Hazel, Faye and the team were seamless when purchasing an M2 Competition from them, would highly recommend!
Spoke to Wayne who was really helpful, provided a list of cars available that matched what I wanted and within budget. Made the process really easy when purchasing my new car and part exchanging my previous one, thanks Wayne
Parts department don't have the part in stock and won't tell you the part number you need so you can buy it elsewhere, absolute disgrace.
Great experience. Went to look at an X4 and dealt with Faye and Dave. Both very helpful and answered all questions. A pleasure to deal with. Lovely show room also with lovely refreshments. We had some lovely lattes that were offered to us.
Ian Thompson is fantastic - everything you need for corporate or business needs he’s the man! 👍 Keep up the great work!
Dealt with James Hushon who was very knowledgeable of the vehicle and my requirements. Not overly demanding allowing me time to take onboard the deal which he presented to me.
Mike showed me the 3 series and let me have a test drive. The experience was safe, secure and thorough. He was friendly and the showroom was very clean. After the test drive, Mike offered drinks and a comfy seat. After asking all the important questions, he helped configure a quote. Friendly staff and good service. Worth a visit.
Our Sales person was Raazi. A true gentleman and went over and above to look after Lisa and myself. Thank you Raazi your a true asset to the company.
Fantastic experience, Lee Phillips was outstanding from start to finish with our new car, great to deal with, kept in regular contact, and had a brilliant handover of our new car, nothing was too much trouble for him. Highly recommend Lee and Williams BMW Liverpool.
Visited the showroom today looking to purchase a new vehicle. After being let down by two other bmw dealerships it was a pleasurable experience. Sales staff member Ryan Moffitt was very professional and patient. Understood my needs and requirements. Received excellent service and part exchange allowance that resulted in my custom. All staff very friendly enjoyed the hospitality immaculate showroom would highly recommend.
I bought a new car here in September and it was a great experience. Ian Thompson in particular was helpful and professional. Ian helped me choose the right car (a fantastic iX3) and made the entire process of leasing the vehicle enjoyable and hassle free. Thanks.
Went to test drive a car, if a small garage would have bought out the car in the condition it was in I would have accepted it but BMW the brand image and reputation did not match the condition of the car I test drove. Wonderful car to drive however very filthy on the outside and inside. Outside was covered in mud and the car smelt of a burning clutch, like the clutch was on its way out!
We recently dealt with Cheryl in Williams BMW. Firstly, what a lovely, approachable and really knowledgeable lady. Following on from a poor service from another dealership, Cheryl restored our faith and helped and advised us on matters that went outside of her circle - She went above and beyond. Nothing was too much trouble. I would recommend this dealership 100 percent as even the lady on reception was friendly and so helpful on our initial arrival too. To Cheryl you can tell this isn't just a job, she is a people person and will go the extra mile. Very rare to meet someone that genuine these days. A huge thank you to Cheryl for making our process as easy as it could be and for reassuring us and for taking any weight off our shoulders. Your help was so very much appreciated and we left the dealership feeling like we'd been chatting to someone we'd known for years. Thank you so much 😊
Williams Liverpool BMW misrepresented a nearly new BMW Active Tourer, registered on 27th March 2023. Returned for full refund under Distance Selling Regulations. Car advertised with mileage of 2000 & order form stated 1851 miles. Upon arrival at home on 21st July I discovered via the BMW App the correct mileage should have been 4231. The App also showed that three of the tyres had been excessively over-inflated. The one tyre with the correct pressure had a puncture repaired as evidenced by the pre-sale checklist which I asked to see a copy. The salesman claimed the car had never been loaned to customers & was de-fleeted at the end of June. The used car sales manager provided a document that stated the car had been used as a demonstrator by a staff member from 1st May, but I never received any unequivocal proof. The mileage travelled in 2 months equates to an annual mileage of 25386! I had purchased this particular car after discussing with the salesman an alternative vehicle at BMW Edinburgh which had 2444 miles. I chose the Williams car predominantly because of its advertised lower mileage. I complained to Williams via email on the morning of 24th July & received a response to say they’d contact me the following day, but I received nothing. On Wednesday, 26th July I sent a reminder email asking for a response & in the afternoon received an email stating the mileage was incorrectly stated as well as a copy of the pre-sale checklist & demonstration vehicle record. It took the Company from 24th July until 16.00 p.m. on Friday 4th August (4th August, the deadline for me to reject the car) to try and agree a satisfactory outcome to my complaint but this was not possible. At the time of finding the Williams car there had been the same car for sale at BMW Doncaster with the same registration date. I’d dismissed this because even though it was £770 cheaper & came with a 5-year service plan the mileage was 4000 which I’d felt was too high. I would have been happy to have kept the car if Williams were prepared to match the deal which I could have had at Doncaster, but they refused. On Tuesday 1st August I emailed my complaint to BMW UK, but didn't receive a reply until 31st August which was no more than an acknowledgement. What disappointed me most about my experience was the contempt shown for my complaint. My emails typically took a full day or longer to receive a response and some of the language used was quite extraordinary:- Email from used car sales manager dated 24th July “I hope from when we have met you don’t think we have tried to pull a fast one”. Email from used car sales manager dated 9th August “This is ridiculous. I am not trying to obstruct any return of the car or money”. I was refusing to release the V5 until I had received my refund otherwise I was surrendering ownership & Williams were the able to sell the car and delay payment to me for however long they wished. I did provide the V5 registration document within 24 hours of receiving my refund. If you intend to deal with this company, then check the vehicle’s description very carefully, ask to see the pre-sale check list before driving off otherwise you could end up in the same situation as me. If like me you buy a car from Williams without visiting the showroom do not test drive it before departing as you will have given up your right to return it within 14 days under the Distance Selling Regulations. Do not drive the car if you discover any issues once you arrive home. My car remained in the garage from arriving home until it was collected 19 days later. As the transport company don’t provide any collection documentation I drew up my own on which I recorded the vehicle mileage etc. and the driver and I both signed & agreed that the car was in excellent condition.
Just got my new iX1, all setup and organised by Ian in the Business team. Absolutely loving the car and really impressed with the service I received, Ian was really responsive, provided the information I needed and was quick to sort out any issues or queries.
Phenomenal service from Cheryl and great insights from M series expert, Lee. I am rarely impressed by experiences I’ve had in car showrooms. These people made our experience fun and enjoyable! I can’t recommend this showroom and team enough! Thanks everyone. See you soon to finalise our new toy.
I've just collected my new bmw 1 series today!! I couldn't be happier!! From start to finish they handled everything, from tax, insurance and changing my private plates over for me , they made the whole process very easy and pleasurable, nothing was too much trouble. When collecting my car the set up my phone connecting it to car so I could literally drive away. I was really impressed thankyou soo much!!I would recommend using them and will use them again in the future.
After experiencing a problem with my X4 alloys I was advised to contact new car sales at Williams (where I had purchased the car several years earlier). Cheryl drew the short straw when my call came in but she was absolutely brilliant and could not have been more helpful. Not only did she investigate the issue and call/email me to keep me informed of the findings but she also discussed my problem with her manager and then took me round to the service centre where she spoke to the body shop team to arrange for a warranty claim to be submitted to BMW UK. She went above and beyond what I expected and I am very grateful for all her assistance.
I attended the showroom, not as a customer, but as a Mental health support worker with one of my service users. He is suffering from dementia and I try to keep him engaged and out into the community. He has a great love of cars. The staff couldn't have been more accommodating and friendly. They gave my client car related mementoes, he was able to sit in some really top range cars, and we were treated to complimentary coffee and cake.. He had a great day. Thanks Kate, and your colleagues. You're stars!
Terrible customer service, no communication among them at all. I completed the online form asking to book a test drive, no reply at all. Called the store, booked a test drive, went there and the car WAS NOT available because the employee who drives that car called sick on the day. They never bothered to let me know about it and even when I went there they seemed to know nothing about my appointment. Next day the store manager calls me, apologising and saying he will ask the employee who has the car to contact me to arrange the test drive. He never did, I emailed him NO REPLY AGAIN. So, I call again after a couple of days and book a test drive again, when a different guy on phone informed me that the employee that was sick DOES NOT actually drive this car. Probably they lied to me about it. And finally I go there again and they don't let me to do the test drive because my driving license is an EU and not UK one.. From the first moment they were rude, asking if I really want a quote or not because "it takes 30 to 40 mins to do it " and maybe he should not waste his time. I was asked to show my EU driving licence, which has a similar number to the UK ones but they were absolutely incompetent, didn't know they can use this number for their insurance to allow me to do the test drive. Gave me ridiculous excuses, that the new store manager is strict about the insurance etc etc.. ABSOLUTELY RIDICULOUS and INCOMPETENT, kind of rude as well. Huge Disappointment!!! The only good thing is they helped me decide between BMW and another brand. Definitely going for the other one!!!
I have leased an IX3 on Business Contract Hire. I dealt with Ian Thompson and was impressed with my experience from our initial meeting through to collecting the vehicle. Ian made it straightforward to organise the finance for my recently incorporated business and his communication throughout was excellent. He also went the extra mile to give me a great deal. Very pleased, thanks!
first car broke critically twice within first two months, (only 35k miles), i was left without a vehicle for two more months, still paying for the pcp. had to waste weeks worth of hours trying to sort it out back n forth, getting nowhere. spent thousands more on a deposit for a better spec, newer vehicle, as i was desperate and the only other option was to sue or get forced into taking back the death trap of a car an independantly (£1K paid for) engineer assesed and said "not safe to drive". NOW (3months in) I have issues with the NEW car. HA, would you believe it! Now requiring recovery AND a recall! A recall that i was never informed about and wouldnt have known of if the car hadn't had this seperate fault. Liverpool and seemingly allll other north west williams centres have months of delays to book in with the service teams, even longer if you want the "luxury" of a promised courtesy vehicle. Using the recovery from BMW assist, i'm again promised a car.... wait all day for it ... nobody calls me back.... aaaand i'm forced to waste hours more ringing teams back and forth. Seems like it's a lot to ask to not be out of pocket and inconvenienced due to Faults and poor quality manufacturing. Hire car company gave the line "no risk managers available, to sign off anything with BMW contracts, even if we have the vehicle available". honestly WISH i'd never have bought from here. The stress has cost me more than any car is worth. Run.
Puchased a new car in January and it has been plagued with faults. I was allowed to drive it away in an unsafe condition causing thousands of pounds worth of damage. No one from BMW Liverpool has bothered to respond to any Emails or calls. I would recommend you go elsewhere to buy your car and definitely donot use their service
Good at selling cars but woeful after service. Despite several requests over a week no one has returned my call with a view to resolving what should be a simple Connected Drive issue. Also submitted two customer service surveys and no one has been in touch. Come on BMW, great cars but awful customer care. (UPDATE: 3 months in and several more emails and still no one contacting me to resolve).
No hassle buying or push you into anythink you dont want , very helpfull an good experience
Very poor service Went in on a recall While there I asked for key fob issues to be sorted Tried calling while car was there to ask about collection (5times) no answer 🙈🙈When I get a text it gives a detail list of recommendation for additional chargeable service work, but not one word ref what the car went in for or about the key fobs When I eventually got through and discussed and asked about the key fobs they didn’t know Then they go and ask work shop Came back to say change battery’s 🙄they don’t have battery’s Terrible Service Then told maybe you have to buy new fob I advised one has never been used as it’s in draw at home So it’s somthing more than just a fob issue ( oooh try get somone to give u a call back ) I’m told still waiting I recommend find a local independent BMW service specialist near u , great cars but terrible service from BMW So much I’m thinking going to Mercedes I could go on and on about the issues
Good evening Guy Today I took my sisters car to your Liverpool service centre for a standard procedure. I did it as a favour for my sister as she was tied up with Family. It turns out it was my sister who did me the favour. Reason being, because of her request to take her vehicle I got to meet your service centre front of house, Michael. What a wonderful person he is, in every way. Welcoming, efficient, cool under pressure, a genuine desire to "care'. I received that care and then observed from afar Michael showing that same warmth to all he encountered, customers and colleagues alike, they all received the same response of care, respect, helpfulness and dignity. Please pass on my thanks to Michael for making my day one that I will remember All the best Guy Mike
Mike Jones used cars... I have been a bmw customer for 3 decades deal with Mike Jones on number of occasions what a credit to bmw Williams Liverpool he is outstanding with customer service and the quick turn.around process of buying bmw ... Thank you mike
Craig Jones…. immature and disinterested. What a snot nosed little kid. Definitely a discredit to anyone seeking to achieve reputable sales. He was offensive from the moment I stepped on to the forecourt and he has made no effort to pursue a sale since that point. Definitely a guy who needs to wake up happy and review diversity and inclusion training on an hourly basis. Pleased I stuck with Audi if this is the best BMW can offer.
Dont use this site. Unbelievably bad. From the second I entered the door to picking my car up later in the day I experienced the worst possible customer service in my life. The staff have zero idea on who is actually the customer and are sarcastic, rude and arrogant. This was my first visit as a new BMW owner and I certainly won't be returning. This business is so arrogant it believes it can rest on being a BMW main dealer. Poor.
Definitely Recommend BMW WILLIAMS LIVERPOOL. THE GENTLEMAN FROM SALES DEPARTMENT CALLED JAMES WAS VERY HELPFUL AND HE MADE ME A DEAL THAT I COULDN'T DENY. VERY HAPPY WITH THE SERVICES FROM BMW. THANKS A LOT
Just picked up my 3rd (technically 4th!) BMW - long story. Fantastic service from Dave Farrell, as usual. Would highly recommend. He has got me out of some sticky situations and cannot thank him enough.
I had a brilliant experience buying my first BMW at Williams Liverpool, within minuets of enquiring Kingsley had a personalised video showcasing the vehicle sent within 30minuets. After confirming the sale the vehicle was available to pick up within a couple of days and upon attending the dealership I was greeted with a warm welcome and a thorough handover carried out by Dave. Felt I was looked after throughout the whole process and drove away a happy customer, I'd highly recommend Williams BMW and hopefully will have the pleasure of dealing with the team again in the future.
Absolutely appalling..had a car in for "recall"..on Monday 5th..car came home almost on fire ..no one will return my calls
Walked in needing to sort a new car , Ian Thompson walked me through the process with no hassle , and I have now driven away in a brand new M340d and wow wow wow what a car, unbelievable machine 👍🏻👍🏻👍🏻👍🏻
My car was booked in for work with Jazmine, nothing was a problem with Jazmine and she kept me informed of everything that was happening, she's a credit to Williams. Thankyou
what a great experience from start to Finish !! , Craig Jones was unbelievable, walked in the showroom at 11am and picked my car up at 5pm the sameday (liverpool williams) Thank you !! paul morgan
Brilliant service from Liam today, couldn’t be happier with the car and how quickly we got this over the line, thank you very much
My car went in for a recall repair , very pleased with the service and efficiency of this garage ! I usually use a specialist garage but will consider changing !
Great customer Service & Easy purchasing and Craig jones went out the way very informative and helpful will be back again
Tried to book a recall for my 335D but they told me no courtesy car for recalls and put the phone down. Very rude staff. Booked in Chester instead with free courtesy car next month without asking for one. Customer service here is awfull.
Had the pleasure of having Craig Jones as my salesman, very attentative, quick to respond to queries even after the sale and felt very looked after. I bought a used X4 and love it, my second car from Williams BMW and the high quality of service was maintained.
A very good experience purchasing a new car from a distance. Their digital team/Phil initially took all my enquiries and liaised with the branch. Once I was happy with the price, I had contact with the branch including a video to confirm all was OK with the car. Very quick and responsive to all my questions along the way. Despite me being delayed on my way to them, there was no pressure and a very helpful Lee Phillips did a thorough hand over and part exchange. Thank you Phil and Lee for a lovely and stress free purchase. Sorry my delay held you up on a Friday evening. And thanks for the cute doll that my kids loved.
Another Bad Experience! Told me my car was ready to collect - I made my way down there straight away and I was told to wait 30 minutes. On top of this my car was returned to me dirty. Wont be using them again!
Outstanding Service. I saw a car on Autotrader BMW 5 series. Personalised video sent to me within 30 minutes of contacting me. Travelled the day to get to Liverpool from worthing. Was welcomed with offer of food and drink. Simple process and after viewing the car, paid and left. Dealt with a chap called Mike. Very helpful and a credit to the Williams BMW team.
Poor service can never speak to a member of staff when calling the phone number. Always told someone will call back but they don't. Trying to get works done even after insurers have approved the works is near impossible. Still no further along after two months of trying to arrange.....
Very good great staff.this is are second new car from William Liverpool lovely showroom and coffee shops too.
The Used Sales Team are outstanding. Every vehicle is immaculately presented and they are extremely helpful.
5* sales service from paul o'Leary from start to finish paul sorted everything for me top quality service would reccomend buying from here. Made up with the car best sales process iv been through in all my 20 years of buying cars. Video attached to my profile. Thanks again paul.
ZERO STARS !!! Booked car in, waited a week for the day, shows up, can’t find me on booking sheet, then see’s to me, only to be told they will not do what I’m booked in to do ( a impinged test drive for a motorway noise issue) …. Told they juts won’t do it. Advised to take back to Crewe BMW as it’s their issue as supplying dealer, or book into another BMW group dealership and hope they’ll do the test drive with me. Wasted a week in wiring for appointment OKUS my time going there to be told they “ won’t do it” …. Service is shoddy, wether they were the supplying dealer or not, it’s irrelevant ! Why did they book it in for this service and then not provide it? Awful treatment !
Good collection and nice place to get a Car. Off street parking is limited but free. Close to city centre.
Sales person (Dave) didn’t seem bothered at all, asked for a test drive and was told “we are here to sell cars not test drive them" then when getting a test drive i asked if i could launch the “performance built car" to be told “you can’t do that its not a track day" then when we got back he just walked away without saying anything and left us outside with the car open lol probably the most depressed sales person i’ve ever met in my life maybe he was having a bad day but i think he genuinely is just a grumpy guy. Not one to judge but i deffo wont be getting a car from there if they employ people like that.
Just bought my first BEV Preloved from these guys. So helpful throughout and really worked to ship me a great vehicle. Delighted with the outcome. Amazing customer focus from everyone involved Dave, Matt, Alex and the reception team #gochargeev #ecotricity
I recently bought my BMW from BMW Williams Liverpool and what an amazing experience! Mike Jones was the sales executive who looked after me and from the moment I walked into the show room I received 5 star service and red carpet treatment. The car I was interested in was already pulled and primed for me to see and test drive. I was welcomed very professionally at the front desk and offered refreshments. All members of staff came to welcome me and introduce themselves including Darren, Chris and Matt. Everyone was upbeat and cheerful and made me feel relaxed and very comfortable. After the test drive there was no pushy sales talk or pressure to go ahead with any deal and I didn’t wait around for any prices or deals and everything was offered to me quickly and efficiently. Not only did I purchase the car because I loved it but the staff and experience I received was outstanding and the whole experience was one to remember. If you’re thinking of buying or swapping your car for an upgrade then definitely head to Williams!
Excellent dealership that don’t hound you the minute you walk onto the forecourt, very professional throughout. It was pleasant transaction purchasing my new car, would highly recommend
Paul the sales man was so helpful and made the experience buying a car very enjoyable
I was dealt with by Dave, He was very thorough going over everything I had asked him. He even sorted all my paperwork, And even the transfer of my private plate onto my new car. Well pleased. I returned yesterday (Wed) to pick up my new purchase & was treated with the greatest respect. I will be a continuing customer here, I was very well looked after & I will relay may experience to family & friends. Thank you again Dave Farrell a true gentleman & a NO PRESSURE Salesman.
Had amazing experience from david farrell.he was friendly and helpful.highly recommended 👍
AVOID AVOID AVOID AVOID!!!!!!!! I dealt with David who was very friendly and accommodating when first going in. After purchasing the car, the way I was treated soon changed. I wasn’t really kept up to date with the documentation or finance going through, it was as though it was up in the air. When I went to collect my car, the manager of the dealership came into the room with David as I had raised a concerns over the phone, I felt ganged up on and pushed to leave good feedback on the service I was provided. I felt as though it was an inconvenience to them that I was collecting my car that evening. I didn’t get a ‘talk through’ of the car and what the iDrive system does etc. Felt very rushed. I had to return to Williams’ a few days later as they had promised to fuel the car which they hadn’t done. Upon returning, I asked them to drill holes in the reg plates they did for me which again clearly was an inconvenience judging by the sales reps face. I went back to my car and just checked the plates and they had drilled the holes in the wrong place!! So I had to wait a further 20 mins for new ones to be done!! Poor from start to finish. I will never, ever return to this dealership. GO TO HALLIWELL JONES CHESTER INSTEAD!
If like me, you're buying a car and want to be looked after. This is certainly the place. Couldn't of had a smoother transaction and the service is amazing. The customer service I received from James and Matt was unbelievable, I was updated at every step and knew exactly what was going on. Everything is very straight forward and done properly. Absolutely in love with my car and I will be going back to Williams Liverpool for an upgrade every time! -Very happy customer
Thank you to Mihai & the management team at Williams Liverpool they went beyond to assist in my purchase of my new M2 Comp! Love the car and again thank you for all the help. PS the coffee was lovely!
Having made a specific appointment to collect a new vehicle...they weren't ready for us...which seemed odd. But the flowers and tea were nice....and the X3 is a winner!!
Drop my sisters car off for a winter car service which she booked online. They didn't find the booking online and was put down as a full service, they did sort this out when I went to pick the car up. Upon getting home, my sister found damages to her front headlight from tool marks so I called the following day to speak to someone about the damage, couldn't get through to someone in servicing so spoke to two ladies who was very helpful and emailed some managers to get back to me. Been nearly two days and still haven't had a phone call from the managers. Not happy with service department and would recommend everyone to check their cars for damages after picking it up as they wouldn't get back to you when you call and try to speak to them about it! Charge so much when you can get it cheaper and better service from a local garage instead
From the moment on entering the servicing at Pall Mall, all the staff are friendly and display positivity. The lady at reception, Jamie Lee, was very helpful and made sure our car was ready for us that day, cleaned and hoovered, wasn't expecting that!
Excellent distance buying experience from Paul O Grady at Williams BMW Liverpool. Having been looking for an M car for a couple of years and having had several awful experiences from other dealerships I was delighted to have found Williams who sourced and walked me through via email/phone and video the purchase of an exceptional approved used BMW M2 Competition. The whole process from the first point of contact to the delivery or the car and collection of my car was faultless. Never pushy, always patient and everything was explained in detail. I couldn't have wished for a better experience of buying my first M car. Thank you Paul!
Very disgusting service. It was all good when they wanted to sell a car but when they found out i was getting it cheaper with the same group - they couldn't match the same price! This branch offered more and the other branch offered less - Alex (business Manager) said we could do the same deal. So they called the other branch to say don't give me the offer - whats all that about Then passed it on to Sophie (also business Manager) - who then supposedly "rang" her friend at the other branch. All together was utter rubbish and the fact that they got played - they didn't like it. I wouldn't even rate these - prefer another group rather than WILLIAMS
No after sales care and what is offered is priced scandalously. £120 to tell me what is wrong!
I am writing in relation to an outstanding service I received from James Murtagh from the Parts Team. From the first telephone conversation with Jay, he was professional, attentive and knowledgeable on the BMW X5 range. You could tell that he genuinely cared about the customer experience and went above and beyond in helping me. He ordered my part for the very next day and I received an automated text to let me know it had arrived. I believe Jay to be an outstanding ambassador for BMW Ann’s demonstrated a true representation of amazing customer experience.
Great guys, all working hard during this difficult time with covid. Parts guys mark ,Liam and jay short staffed and working hard doing a first class job. Don't understand why people give 1* like.."directions where rubbish 1*". Why is that BMWs fault?
Service Centre staff were rude beyond belief, even to the point I was ignored when waiting in line to speak to someone? Since having the EGR valve recall completed by this place, I've had nothing but trouble with the car. I would have rather had my car burst into flames than let one of these guys touch it knowing the issues it would cause!
Car had a drive train fault message on Friday. Bmw assist(sarah) was contacted through the service centre in Liverpool. Car was in Monday morning with a hire waiting (better bmw than mine! Clever!). My car had a complete health check by Paul Thompson and all new parts fitted, valeted and no charge as covered by the manufacturer warranty! Outstanding service by Paula, which wasn't always the case, so keep up the good work! I'll be buying again soon due to this experience!
Took car in for routine check over. Met with Paula as arranged Car was ready for collection a few hours later as promised No issues at all 👍
I bought my mini on line. The sales manager Raźzi was superb from start to finish. His video presentation of the car was excellent. As a result I bought the car. When I collected the car he did his best to show me the cars basic functions, despite covid limitations . A seamless and professional service. I love the car. Thanks
Dealt with them on and off over years, endless waiting to get through to the right person, loads of staff but hard to get them to answer the phone 50% of the time so its "hit and miss" dealing with them.
Second car we have bought from BMW. Dealt both times with Luke . Excellent from start to finish , no pressure , friendly and helpful and a beautifull , spotless showroom. Will be back again next year.
Very average customer experience. Visited the service department and left unimpressed, decided to take my car elsewhere. Then I had a look in the MINI showroom, sales people sitting about, but no-one seemed interested in closing a deal.
Do not use for servicing, terrible experience and customer service. Told service would be one price, took the car in and it was suddenly twice the price. Went ahead as assured car would come back perfect. Not the case at all, came back with more warning on the dash than went in with! Errors about work not completed in service logs etc. Queried it and was told it was a key fob error, trip back to dealer and still the same, then fobbed off with story about BMW technical issues and would get back to me. Long story short they stopped returning calls, they never got back to me and I'll be claiming on my credit card for work not carried out.
Booked my 5 series in for its service and told them of a fault at the same time (within warranty period). Car is an automatic and was giving a delayed response at low revs. Was told there’s nothing wrong with it. Fault continued on after the expiry of the warranty, so they said they’ll investigate but at full cost to me. When I first reported the fault with the service, it was one of the last cars in before Xmas - I wonder if it was a problem they just couldn’t be bothered with at that time! Bought my last 2 cars from Williams, there’ll be no more.
Salesman was useless. Knew very little about BMWs. Very poor at searching BMW database also.
Tom burgess was a pleasure to deal with hewas very knowledgeable about the cars and nothing was to much trouble for him to sort out for you. 10 out of 10 tom.
After waiting 40 minutes for an arranged test drive I was presented with a car that had the wrong fuel, the wrong gearbox and the wrong suspension. Not worth driving so handed the keys back to the salesman and left. Wasted most of my morning.
Good sales people (Scott) showed me around, I was after datails for 5 series 520D M Sport Touring
Really poor service by BMW Williams. Main issues are they incorrectly register your vehicle so your driving about illegally. No checks on their systems. Then they take 8 (EIGHT) months to deliver a replacement vehicle (pre CV-19 so they can’t use that as an excuse) and don’t give you the insurance cover you paid for. Then when you ask for a vehicle while you wait it’s a NO and you rack up over x150 days of hire car fees, the premium on the stolen vehicle (replaced), you’ve paid your insurance and BMW Williams have caused the delay and your paying the HP on the car you don’t have. It’s actually theft and all’s you get is moved around their company and awful correspondence. Don’t use them as like others state in their reviews they are awful. 8 months of waiting, 7 months of them knowing my concerns and nothing done. Awful organisation. If you want piece of mind go elsewhere as they don’t even register yourvehicle properly
Very welcoming and the waiting area they offer u hot drinks tv to watch not some cold area like some places and there customer service are very polite easy to talk to
The reason I'm giving 1 star is because although I'm happy with my car I'm not happy with the service after buying the car. Purchased on the 31st of December and unbeknownst to me the mot was due on the 12th of January and was not told by the seller. In February I get stopped on my way to work by an undercover police car for driving without an MOT. Mortified and embarrassed to say the least. I was told by the salesman they would refund me the £40 for the MOT as it was their fault the car had not had an MOT before they sold it to me and also the £100 penalty I would have to pay. Two months, many phone calls later and an email showing proof of the penalty I've still not been refunded. I've left another voicemail this morning to chase this up.
I phoned ahead and asked to test drive a car and gave an approximate time I would be there. On arrival my partner and I where asked to wait. After 45 minutes of watching employees walk past, we where not asked once who we where waiting for or whether we would like a drink, I asked at the desk whether it was possible for me to test drive the car and after the receptionist spoke to someone on the phone an employee came out and drove us over the road to see the car but they did not have time for me to test drive it. Maybe if I had been buying a car instead of test driving we may have been treated differently. Tunnel fare paid for 5 minute viewing of the car.
Stay clear booked 48hr test drive a month in advance when I turned up they had given the car to a staff member and never offered replacement and were quite rude
First review I have ever done. After going to Mercedes and Audi, getting abrupt staff and customers arguing with staff because of the poor customer service (Audi) etc. I Decided to go to bmw even receptionists where lovely. Got a bloke dealing with me called Scott Parker, He went above and beyond to help me really nice fella didn’t have that salesman feel couldn’t ask for a better experience. Thanks Scott and see you in a few years
Customer service changed. I be been with BMW Williams for more then 10 years but changed recently. Although my experience is personal I felt it wasn't as good.
Nice and clean, staff friendly and also no hard sales push. Recommend if you just want to get an idea on cost to make a decision later. Good sales and advice.
Staff were polite and there wasn't any pressure selling from anyone, I was surprised at the lack of knowledge regarding their current inventory by at least 3 of the sales team, not knowing colours/trim/models etc
Poor customer service, too busy to answer the phones in the service department and never call back when they take your details. Replacement vehicles from Enterprise are a disgrace. Make your own way to collect then many problems, warning lights, filthy, unsuitable. I’ve wasted a whole day trying to sort things out and I’m out of pocket all for a BMW recall and warranty issue.
John Ferguson is an absolute credit to the dealership. Above and beyond for the unusual situation I found myself in. Saved me £1000,s on possibly having to hire a car, life saver and can't recommend him enough.
Really good service. The lady who dealt with my issue was really efficient and helpful and got the problem sorted out straight away... would highly recommend.
Just bought a 630i GT and very happy with the service I received from Mike from start to finish he kept me informed right up to handover and even helping me with my private plates keep up the good work 👍
Parts department are excellent - no problems with information I required on a Monday morning too nice and friendly staff. good customer service over the telephone Thank you.
Recently took 2014 F31 330d for a recall. Recall issue was confirmed within 2 hours (I waited) and I had a hire car dropped off within the next hour. I was communicated with throughout by my service assistant and my car was finished the following day. Trouble free experience in the end.
The problem I have with this dealership is that I can rarely get through on the phone to book my car in for service. I'm basing that on 5 years of BMW ownership on Merseyside. I would recommend that in any business you should always answer the phone, even if you are with someone at the time, and take a quick message to call them back. The person you are with will fully understand, but the person waiting on the phone will think you are not interested and go elsewhere. Getting put back to reception, to be asked your name and number, over and over, it very off-putting. It only take a few minutes to lose a customer.
Adam was fantastic throughout, from the initial test drive to the delivery of my new BMW the service and communication was second to none. Adam was also able to secure a very good discount for me. I have already told my brother to contact Adam next year when he is looking for his new BMW.
I have contacted Williams BMW Liverpool on three occasions in the last ten days to book my car in for a service, was told each time that the service dept would ring me back. Still waiting. I have a 740 X Drive less than 3 yrs old, not a cheap car. Customer Service is shocking for the brand and I will be taking this up with BMW UK.
Put car in for recall in morning, told I would receive a call to confirm what was happening shortly thereafter. No call. Rang up to be told the servicing dept. would get back to me before end of day. No call. Repeat the following morning. No call. One more more aggressive call later and finally get a resolution: "oh yes, we fixed that already". Thanks for the notice. Premium service.
Came here to order my new car. Great sevice and I love how they serve coffee aswell as cake 😍
Best place I've ever sat outside waiting for a taxi after Liverpool have won the Champion's League.
Nightmare of a place to get through to. I've got an X3 and X5 and I've give up trying to get them sorted here. Service never pick up the phone when call is passed through and very rarely call back. Considering the money I'm willing to spend here it's abysmal. Judging by the other reviews it's common practice. I appreciate they are busy and the service lads don't want to answer the phone but it's not rocket science, if its that busy employ someone to man the phone.
Hit and miss, dealt with over many years, sometimes it's good. Best points are that the staff are friendly, but most times, you can never get through to anyone on the phone. Service people at desk, very good, but then if you call back, nobody answers and unnecessary delays last two times. For the hourly rate BMW charge above other garages, it's not a great service.
Cannot be beaten for service. Craig is a credit to the company, a fantastic buying experience to remember
I thought I'd give BMW a second chance after experiencing extremely poor aftersales customer care a couple of years ago (at another dealership), but it seems that the aftersales poor customer service is prevalent with any BMW dealer. Purchased a car in February and was advised that all the paperwork would be sorted for me, including the v5c. Approximately, one month after purchasing the car, I, my wife and our two kids were stopped by the police as their system flagged that my car was insured in my name but was NOT registered in my name. I thought that perhaps there had been a delay with Williams BMW or even DVLA in the process of transferring the details across to the v5c document. I sent an email to Williams BMW which was ignored for a couple of weeks, so I decided to call them up and explain the issue. I was told that I would get further communication from them last monday. Today is Friday and still no communication from Williams BMW - I wonder when will I be stopped by the police again? Very poor customer care.
My car went in for a recall at the end of Feb to their service centre and the customer service was non-existent. After a week of them having the car and being provided with zero update, I rang them to see what was happening. I had to ring 3 days in a row to actually speak to someone. 3 weeks later I rang again as I had not heard anything, and it was the same scenario - calling for 3 days in a row before a manager finally called me back to apologise for the lack of communication, but advised that there was no update. When the car was finally ready, there was no prior warning. We were told on the day - so no sort of head's up so we could make arrangements to collect the car. It also meant that we had filled our hire car with a full tank of petrol only a few days before, so we had to give it it back to the hire car company with just over half a tank still in it with no sort of refund for that. I'll never ever use Williams BWW for any sort of servicing, and to be honest, I'm not even sure if I'd get another BMW after this. Up there with some of the worst customer service, which you don't really expect from BMW.
My 5 series went in at the end of Feb for a mass EGR Recall. Thoughtout the 5 weeks BMW Williams Liverpool I had little updates for me which I had to chase them for. The staff in the service department are rude and really don't have any idea of what customer service actually is. Once I received my car, I had to wait 1 hour to collect my vehicle and to top it off my car looked like it had sat somewhere for 5 weeks in all kinds of weather and covered in bird poo. I will never be going back to this branch ever again and probably never buying a bmw again!
I would go elsewhere complete disappointment. an they broke my m3 an then said they would charge me to plug it in. they replaced driver airbag an when I got it back a fault light for traction was coming up. I got it plugged in my self an it said steering wheel angle sensor (behind airbag) needed replacing. the car was for sale at the time as someone knocked me down £350 for the fault. absolute disappointment.
Bought two cars from this garage in the past, never had an issue before however...... I called today to get a quote on a car but wasn't able to get one unless I told them what I had been quoted from Halliwell Jones (Chester). They said they couldn't match the price and to go to Halliwell Jones to buy the car. The fact they can't match the price isn't an issue but the general attitude of the representative was disgusting, the Manager who I immediately called up to complain seemed to be happy with the way the call was handled. Halliwell Jones it is even if they are more expensive in the future as I will never go back to Liverpool.
The best thing about this place was the door when I was leaving, horrible customer service
Terrible service. Car was Delayed for nearly a month for minor repairs. Excuse was "not enough staff in"
Aaron, who dealt with us through the whole procedure of purchasing our new vehicle was outstanding and what a really nice person. I can see why BMW employ these types of people i can't thank him enough.
Very helpful visit today to Williams Liverpool. I wanted to test drive a particular model of BMW and Steve kindly organised a test drive at short notice and was very helpful and accommodating.
Great dealership. Staff very freindly nice atmosphere to browse there great selection of new and used cars.
Very good pleasurable proffesional experience we will definitely be back for our next car Andexcellant on price
I tried to book a service and recall today, spoke to three receptionists over the phone and was put on hold twice for more than 6 minutes until the line was interrupted. Receptionist number three told me there was no chance to book my car in before December 20th, although I need one within the next 2.5 weeks. The receptionists were arrogant and not helpful. Williams lost me as a customer today.
Again superb customer service thank you Williams for making everything so easy
Shocking attitude wouldn't give any stars if possible go with mercedes everytime much better experience
Poor service charged for stuff I shouldn't have been, when challenged they then left me sitting there for almost 30 minutes while the agent disappeared before coming back to arrange the refund. No apology for the overcharging, excessive wait or poor service I received. Avoid if possible and if not check your invoice. I think I'll be going back to Halliwell jones where they seem to understand customer service.
Need to find a sales person who knows about a BMW car more than the finance deals.
Customer service second to none. Very impressed with the showroom, staff were so friendly and very welcoming.
Just had a look round as am considering buying a small car. Very helpful informative salesman no pressure at all. If I go for a mini I'll be back here.
Best service experience I’ve had buying a used car. Luke was excellent throughout the process, and post sale follow up was a great touch. This dealership has a great culture, and great deals. I would recommend them.
The most helpful BMW garage in the area.... I had a problem with the sound system and a lovely sales girl Lydia, sorted it out quickly explaining what she was doing as she went along.. Such a great experience... Thank you and well done.....
Purchased my new LCI M2 from BMW Williams Liverpool, specifically I dealt with Craig who made the whole process fast and no hassle at all. He was always on hand to help, responded to emails quickly and got me a fantastic deal on one the best M cars ever produced. John and Steve made the handover feel very special and informed me on everything I needed to know. It's really encouraging going into a dealership where there's not just sales people but people who genuinely love the product and love cars too. The service department at Pall Mall is also fantastic and were able to advise me on the best accessories for my new car! 5 star service but, if I could, I'd leave 10 stars.
RE: Rizwan Choudhary at BMW Williams Liverpool My wife and I recently purchased an bmw x5 sport from your dealership we would like to say that we were very happy with the customer service we received when we purchased our new vehicle. From the moment we called to speak to rizwan about this purchase we were given excellent advice as to the specifications and options we required when considering a new vehicle and given a broad range of models to select from. Rizwan helped us to decide which model we needed and the optional extras we required. These have now become a fundermental driving experience such as the head up display on the windscreen that shows speed limits, mph and sat nav, panoramic sun roof and the m sport features with this model. He made us feel comfortable and not rushed in the purchase of this product and we are happy with the choice we have made we thank rizwan for his patience, the time to meet us on his day off on saturday for us to acquire this vehicle From he moment we melted at the dealership we were greeted by rizwan, he was very friendly, approachable, and us comfortable. he also gave us refreshments and we felt like special customers We also enjoyed that when completing the paper work and he made our experience feel unique. once again we would like to say thanks to rizwan because if it wasn’t for him we wouldn’t have had a happy purchase. We'll be back again. Thanks BMW Liverpool.
Excellent service. Loads of cars to choose from and the sales team don't rush or pressure into buying. More than happy with my experience and even got flowers when picking up my new car. Couldn't fault them, but it is bmw at the end of the day.
We bought our first BMW from Williams of Liverpool last month. From start to finish we were looked after by Ashleigh Martin. He offered us great support in the process to ensure we got the right car and felt no pressure in making our decision. In fact he was instrumental in helping us make the right choice. His mannerism was professional yet friendly and we felt we were served by someone who knows his customers well. I wish Ash the best for future. He will be an asset to any organisation he works for.
Bought my first BMW from here. Ashley Martin from Williams BMW In Liverpool looked after us and the customer service was amazing. He went the extra mile to make sure we were satisfied. Would definitely recommend. 👍🏼
Dirty slimy sales tactics. All very underhand and liars. Sales team only want their monthly bonus. Spend your money elsewhere where you won't get messed around. Two Faced Muppet's!
Ash from used car really helpful when we fisrt time go for enquiry. And finally he helps us to get a good deal on the car.
Nice and clean. Even had a children's play area. Yummy hot drinks served on site. Hot chocolate was delish!
Williams BMW Service diagnostics £161 which then need elimination process(changing parts one after another). Ridiculous as they are not 100% sure about which part is started to fail on 4b90 rail pressure fail which my mechanic diagnosed in 10 minutes. I didn't ask to clean my car as they ruined my plasti dip as used chemicals even rubber went matt on moldings, I haven't ask to check tyre limit left and I haven't ask to check differencial, only I have asked specific check and told what I know and they didn't told me anything new at all. Furthermore they hold my car for 2 days without a reason couldn't believe as they told me they are busy. Also I have been served by MR. SAM COOKLYNN I haven't seen him at all... I have been served by lady Sue and two other guys they haven't introduced themselves... Will try to avoid service of Williams BMW in Liverpool 100 Pall Mall! Not recommend it at all. Regards J.B.
After a horrific time dealing with Haliwell Jones service in Chester I am pleased to say Paul Gerrard and the service team in iverpool have restored my faith in BMW. Start to finish I was dealt with very professionally nothing was too much trouble. Brilliant and Thank you.
My experience with BMW liverpool have been exceptional, Mike Jones made everything so easy and so personal to me. I picked up my car today and it was unveiled with a bouquet of flowers and BMW umbrellas, it’s little touches like this that really top off the experience. The level of service was outstanding from start to finish. I could not recommend mike enough as he has been brilliant. Thanks again, Natalie.
Just bought a brand new car from here, had an amazing & professional experience with no pressure. Was looked after by Riz Chaudhry, would recommend to anyone. The end presentation was a lifetime experience, literally took my breathe away. I am so happy. Thank you Riz for all your help.
Buying a used car is a hassle... that is until you step foot inside Williams Liverpool. They certainly understand the importance of making a customer feel valued. Martin Welsh is fantastic, knowledgeable and absolutely nothing is too much trouble for him. The same applies to Adam Hung who assisted during Martin’s absence. Each of the cars on BMW Williams’ forecourt are extremely well presented, as are all of their staff. I noticed a couple of small dents after I had taken my vehicle home… quick call to Martin and he arranges for them to be repaired a few days later. Could not fault their service and it was a genuine pleasure purchasing my vehicle from them
Another garage who use click bait to get you in. Car on their website at reasonable price been on for about 5 weeks go down and guess what no such car, they said sold it three weeks ago but can get you a "dearer" one. Pathetic excuse changed servers, er so no one else asked about it and you didn't bother checking what's for sale on your website. Nice toilets but bunch of liars. Will be reporting them to trading standards. Oh yeah it's still on their site
Absolutely brilliant service, I could fault Williams BMW Liverpool. I enquired about a car Monday 10am but couldn't get to the branch till Wednesday due to work commitments. I was then surprised to receive a phone call moments later asking if I wanted the car to be driven to my house after work so I could test drive it that night. How could I say no! I was also sent two personalised video's of the inside and outside that morning which again was brilliant. Tuesday dinnertime the monies were transferred and I collected my car after work. I was also greeted with a thank you which not only included a hand shake and smile but also an umbrella and a bouquet of flowers. Thank you so much to Craig Carney for his non harassing sales pitches and for the perfect service he delivered.
Just purchased a car and I must say, it was a pleasure to deal with Martin Welsh. Prior to visiting this garage, I had been to 5 others. The sales staff in the other "reputable" German garages were late, didn't have the car I wanted to test drive despite the fact that I had booked an appointment & treated me like I knew nothing about cars just because I am female. Martin was very knowledgeable about the cars, polite & rang when he said he would. At the end of the day, it's a business & has to make money but I felt that the deal was fair on both the sale & purchase. If you want a hassle free buying experience, go and speak to Martin. He also has some great driving tips!
First time I took my car there for a service it came back dirty. Apology given and accepted. However, this time around I get a missed call. Nobody left a message. I call the Liverpool service centre with no answer. I call again and the lady says they are understaffed. Puts me through to another department who hasn't a clue. Although she was nice and offered to pass on my details I am still awaiting that call. All of the above I'm sure is a waste of my time as all the reviews that have been answered are the positive feedbacks only. All the negative feedback has been ignored. Ford give a much better all round customer service.
Disgusting!!! The lady dealing with me was very helpful and pleasant but the customer service follow up has been non-existent. I had an electric motor replaced and three tires changed for the princely sum of well over £1000. On return of the vehicle it was filthy inside, the wing mirror button was broken and the handbrake loose. I emailed them, they replied once saying they would rectify the situation but haven't replied to my latest email sent 7 days ago to arrange a date. It may be I have just been unlucky but if you have the time it would definitely be worth researching some independent BMW service garages. UPDATE: EMAILED them and still waiting! Funny how they still find time to bombard me with marketing offers though. Their response was purely for the benefit of other customers who look at Google Reviews. Good luck to those who risk it
Very poor customer service. After my complaint was ignored by both managers and directors I had to contact BMW GB and even then the resolution came from another dealership not Williams. Would neither recommend or visit here again. Appalling after sales service from start to finish. If I could rate zero stars I would.
Sales staff did not listen. Explained that we were looking for a quote on a pch and were shopping around. Sales staff started off pleasant enough but would not give us a price estimate. Told us that they could possibly get a car from a local garage but not guaranteed, only can get price if we committed there and then. Told salesman that it depended on price and would not blindly commit to spending close to 30k spontaneously but he was reluctant to give us a price. In the end we recieved a quote higher than competitors but had received good service until that point so wanted to go home and consider. Salesman got aggressive, told us we had embarrassed him and asked us to explain ourselves! Why should we have to justify not wanting to throw huge sums of money impulsively at a car you can't even guarantee us getting without us talking to your competitors for a better price (was quoted £50 less a month elsewhere) It's not our problem that you can't offer a price without people blindly commiting ; we shouldn't have to justify ourselves because BMW Williams is run poorly. We went next door to Mercedes-Benz and got a straight answer instantly and will go back there because they understand that the long term relationship with customers is more important than trying to coax us like idiots into a pressure sale.
Can't fault the service because I didn't get any. Bought a brand new car off them 2 years ago as well. Just phoned to complain and they have no one to take my complaint. Not even can I take your number. Jokeshop!
Offered down to test drive new 5series. ....asked a 1000 questions over my current 5series. ...and when I wanted to change then salesman had his chat and because I wasn't biting. Was told would keep me on file and thanks for coming. ..No Test drive? ????
Prestigious cars....maybe, very poor customer service though. Visited today and not even acknowledged just glared at! Counted 7 staff, 4 of which watching the football on the big screen and couldn't even be bothered to assist. Well certainly won't visit again and will buy elsewhere now.
Sales people are too pushy, quite intimidating. Despite never having agreed to opt-in to marketing, they send it anyway. Service staff are pleasant once you sit down but they don't acknowledge you prior to that.
This is the 1st time I have been to Williams BMW in Liverpool,from the ladies in reception to Mike Jones who dealt with us the service was Excellent and I would recommend anyone wanting to purchase a BMW to give them a visit.
Salesman was very pleasant on the phone, got transferred to the manager and he was just an arse. Wouldn't reccommend speaking to him at all.
Typically I've found that prestige car dealers can sometimes offer some of the worst service out of all marques... However, these guys were really excellent. Paul O'Leary in the approved used section was very helpful indeed - I couldn't recommend them highly enough.
Superb service from start to finish. Excellent attention to detail and individualised customer service. I have been buying prestige cars for many years and have to say Williams service has been exceptional. I really can't understand some of the reviews on here - does not reflect my experience at all.
Was so excited to get my mini and was not disappointed by the car or the service - right from ordering to collection. Sales team were amazing! Took me through all the "techie" stuff and answered all my questions. I would not leave BMW Liverpool now.....
Worst new car purchase I have ever experienced in 20 years of buying prestige cars. I have literally nothing good to say about Williams BMW of Liverpool whatsoever......avoid! Shame I have to give them 1 star to see the review posted here!!
have bought 3 cars in the past with no problem whatever has gone wrong the after sales has become deplorable been fobbed of for two weeks now over a repair only had the car 2 weeks and problem from day one windscreen was damaged on collection and were assured it would be sorted now unable to speak to them no one is available lost all faith in williams and wont be returning for my replacement car later this year
Car has been in three times for the same fault and still not fixed very appalling service from such a big company I won't be going back in a hurry
I love spending the day on hold. It really makes my day. Especially to be charged silly prices for a service
Williams review May 2013. Further to test drives and a selection process between BMW & Audi, the choice was very straight forward. “BMW 5 Series M Sports” The car's quality and affordability met our objectives. Williams’s customer service and a feeling of being part of something special in life sold the deal for us. In this modern age, customer service is often met with the same contempt that Highway robbers applied to their victims. Thankfully Tony Craney did not fall into that category. So!! Special mention to Tony Craney for his professional approach and friendly manner, a score of 110% would apply if he had be an Evertonian A really big thank you to Tony’s boss, for making us both welcome, for his understanding and guidance, the naval stories where appreciated. Thank you all at Williams Liverpool “Gordon C Davies & my boss”
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